How to Get Journalists to Actually Open Your Email & Read Your Stuff

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.How do you get journalists and publishers to open your email, let alone read what you’ve written?My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.Topics covered:What exactly is digital PR and why do it?Why no amount of promotion is going to salvage a bad piece of contentHow to be something remarkable, that people will care aboutCreating an element of surpriseHow emotions play an important role in this fieldHow Amanda comes up with her ideasWhy you should be involved with a project from the beginningAnswering questions to tell a new storyHow to spot worthy trendsWhat you can do to ensure you have the highest chance of getting a reply from a journalistResources mentioned:FractlTravelmathPorchBuzzSumoAnswer the PublicHAROExploding TopicsBuzzstreamKeyword SurferWomen in Tech SEO group***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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