How to Improve Your Marketing With Social Proof (4-Step Framework)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Building trust with social proof is more than just putting reviews on your website and hoping for the best.My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.Topics covered:What is “social proof”?Examples of social proof in real lifeWhat social proof can and can’t doHow to map out the customer’s journey of your product or serviceHow social proof can help you answer customers’ objectionsThe 7 sources where you can mine social proofThe different formats of social proofHow to reach out and get people to give you testimonialsThe biggest mistake people make when utilizing social proofWhat Louis thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GymhopperInfluence by Robert CialdiniYelpFriendsHow To Use Jobs To Be Done to Read Your Customer’s Minds - Claire SuellentropBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones - Adele RevellaGary VaynerchukFomoMark RitsonWebsite Personalization: What Is It and How To Get Started - Brennan DunnDouble Your FreelancingRightMessageThe Brain Audit: How to Sell More - Sean D’SouzaBaremetricsStripeLouis’ Twitter***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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