I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Personalization is becoming more common in the world of today’s marketing.What can a company do when some of the most important marketing channels they use are unable to be personalized?Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.Topics covered:Problems that companies face when they lack personalization through the sales processWhy SEO’s lack the capacity for personalizationThe difference between personalization and segmentationWhat companies should focus on when segmenting their customersWhat marketing channels can and should be personalized3 stages of segmentation implementationIntegrating sales phases into the segmentation processHow to successfully implement a segmentationWhy companies shouldn’t force their brand language onto customersThe primary guiding arrow when creating customer segmentsResources mentioned:Strategist MarketingDigital SummitSMXHeroConfGoogle Search ConsoleGoogle Webmaster ToolsAhrefsMozThe Ask MethodData StudioTableauThe Knowing-Doing GapMarketingland.comSearchengineland.comAshley on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related