How to Thrive for Change & Growth in a Chaotic Environment

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Let's talk about eliminating chaos in your marketing efforts.In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.Topics covered:The nuance of marketing for B2B SaaS vs. small business or consumerHow Shopify Plus started as an experiment to reduce churnWhy positioning is highly misunderstood by most marketing teamsWhat happens when you base marketing on your own assumptionsWhy you must have a minimum data measurement in place firstHow to identify low-hanging fruit based on your sales funnelThe surprising reason growth isn’t focused on driving more volumeWhy foundational marketing strategy falls into four separate bucketsResources mentioned:Shopify PlusHana Abaza on SlideshareHubspot CRMOgilvy on AdvertisingThe Unpublished David OgilvyThe Boron LettersConversionXLAndrew ChenBrianne KimmelTomasz TunguzHana Abaza5 Proven Methods for Positioning Your New Product***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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