How to Track the Right Metrics & KPIs Throughout Your Funnel

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.Topics covered:Determining the metrics and tools useful to your companyKey KPIs to rely onBuilding an analytics and integration specification guideScript planning and auditingTips and resources for learning analyticsEntreprenuership and starting a businessCustomer development and validationRecommended resourcesResources mentioned:Effin Amazing [email protected]‍Amplitude‍Segment‍Google Analytics‍Mixpanel‍Hotjar‍HeapHow to Integrate and Extract Insights from AnalyticsUdemy, CXL InstituteThe Lean Startup by Eric Ries,‍SteveBlank.com‍You have a business idea, but what’s next by Dan McGaw‍Growth Hacker TVEffin Amazing Online UTM Tracking Code BuilderInVision appBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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