Laura Roeder: Here's Why Digital Marketers Should Never Lie

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. ‍Laura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successful MeetEdgar.com.‍Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.EDIT: Laura's new software for coaches, Paperbell.Topics covered:Laura’s background in a self-employed family and her sources of personal motivationMeetEdgar visitor and conversion rate metricsProduct-market fit, evaluating and growing a businessWhy you should NEVER lie as a marketerUsing competition to your advantageThe absolute importance of marketing in consumer purchasesCurrent “best practices” in social media that are completely falseUsing software to advance your marketingSpecific tactics for social media adsRecommended resources for marketersResources mentioned:MeetEdgar.comMade to Stick: Why Some Ideas Survive and Others Die by Chip HeathPositioning: The Battle for Your Mind by Al Ries***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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