I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.Topics covered:The biggest mistake Tom sees businesses make during product launchesHow to set realistic expectations for your product launchTom’s thoughts on email marketing and why it is key to a successful product launchWhy you shouldn’t try to convince your audience they need your productKeeping your message straightforward and simpleA simple process Tom uses to identify his audience’s problemsHow to identify, develop, and utilize strategic partnerships during your launchTom’s “slide-in” approach to developing relationshipsWhy effective story-telling is important when developing relationshipsResources mentioned:Tom’s WebsiteInsurgent PublishingTeachableRight MessageAsh MauryaJohn Lee DumasSeth Godin on Everyone Hates Marketers80/20 Principle with Perry MarshallInfostackHumble BundleAppSumoContactuallyAndre Chaperon on Everyone Hates MarketersHow to Influence Buying Decisions Without Being Shady***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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