[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing Strategy

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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