I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.Topics covered:Why some companies struggle to get noticedHow to launch a product with little or no moneyProperly identifying your Beta group before you go to marketWhy product marketing goes beyond marketingLetting go of the fear surrounding your productThe importance of content creationHow sharing the same beliefs as your market is so importantWhy category creation may not be beneficialWhat marketers should learn to prepare themselves for the futureBreaking down your launch strategy into a few basic essentialsResources mentioned:The Growth ShowHubSpotBasecampSaaStrProduct Led Growth ConferenceReforgeAnimalzGrowthTLDRProduct HuntDriftKieran Flanagan EpisodeBrian Balfour EpisodeNarrative Design: Craft a Story Using Conspiracy PrinciplesCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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