[REPLAY] Why People Don't Connect With Your Marketing & How To Fix It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.Topics covered:Growing immunity to bad marketingThe importance of side projectsConversation marketing and DriftOffline vs. online salesSales barriers and how to avoid themEmpathy and connecting with customersCompany alignment and building a brandDave’s recommended resourcesResources mentioned:DriftSeeking WisdomThe Boron Letters by Gary and Bond HalbertTech In Boston podcastA Side Project Helped Jumpstart My Career by David GerhardtNobody Wants to Read Your Sh*t by Steven PressfieldCa$hvertising by Drew WhitmanScientific Advertising by Claude HopkinsNoah Kagan Presents podcastBehind the Cloud by Mark Benioff and Carlye AdlerBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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