I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.Topics covered:The wrong ways to launch stuff.Common mistakes that people make when launching.Creating value with every email you sendHow to help people see things differentlySeeing the launch as a fun creative challengeWhy integrity and tech are the biggest issues when launchingHillary’s use of social media during a launchWhy a small following that engages is better than a huge listWhat is the messy brain problem and how to deal with itDon’t do tons of stuff. Focus on one thing and do it wellThe importance of the pre-saleStrategy after the pre-salePicking the right kind of fightsResources mentioned:Andre Chaperon: Sphere of InfluenceTyler J McCallTarzan KayConvert KitHamyawTheagensh***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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