I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team.Topics covered:The very first thing that Udi does when he joins a companyDoing due diligence before starting with a company and being clear about who and what you want to work withReally understanding a brand and what you may have to go through to get to that pointIs the product you’re marketing solving a big enough problem for a big-enough audienceUdi goes through the key processes he uses when starting with a companyUsing both Inbound and Outbound marketing techniques when first starting outWhat does it mean to actually build a brandDo something that stands out as differentIf you try and please everyone, you’re going to get boringDeveloping content that’s so good, people want to pay for itResources mentioned:GongDifferent by Youngme MoonZag - Marty NeumeierInfluence - Robert CialdiniCategory Creation: 4 Reasons to NEVER Do ItBuyer Personas Need to Die a Violent DeathIs Blue Ocean Strategy Risky? Examples & Key Disadvantages***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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