Everything is Logistics
Episodes
The Freight Agent Trenches with Steve Burroughs
31 May 2023
Contributed by Lukas
Recording live from Vancouver, SPI freight agent Steve Burroughs joins the show to discuss the challenges and perks of working with family. Steve shar...
The Relationship Between Venture Capital and Logistics with Auto Tech Ventures
25 May 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve talks about venture capital and logistics to Burak Cendek, partner at Auto Tech Ventu...
How to Start Incorporating AI In Your Work and Creating 'Why Buy' Cold Email Campaigns
23 May 2023
Contributed by Lukas
Getting business in a tight market is challenging but sending 10k cold emails and expecting to get a decent response should be grounds to have you thr...
How Transfix Breaks Down the Sales and Marketing Silos with Carly Gunby
19 May 2023
Contributed by Lukas
Blythe Brumleve is joined by Carly Gunby, who at the time of recording was VP of Sales Strategy and Marketing at TransFix, but has since been promoted...
How Pitney Bowes Refines Their E-Commerce Operations with Stephanie Cannon
18 May 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve interviews Stephanie Cannon, SVP at Pitney Bowes, about her background in logistics a...
Freight Friends on How the Attention Economy is Changing, Taylor Swift Concert Logistics, and More
16 May 2023
Contributed by Lukas
In this episode, Grace Sharkey and the host discuss the new era of media, including the recent shake-ups in the legacy media world and the influencer ...
Using Social Media to Grow Your Brokerage Business and Personal Brand
11 May 2023
Contributed by Lukas
In this episode of "Everything is Logistics host Blythe Brumleve welcomes CEO of Scale Logistics, Shay Lynn Dixon, to discuss using social media ...
The State of Logistics Podcasting with Joe Lynch
09 May 2023
Contributed by Lukas
Blythe Brumleve welcomes Joe Lynch, host of The Logistics of Logistics podcast, to discuss the state of podcasting in the freight industry. They talk ...
The World of E-Commerce and Fulfillment with GEODIS e-Logistics
02 May 2023
Contributed by Lukas
On this episode of Everything is Logistics, host Blythe Brumleve welcomes Reed Loeffel, manager of merchant acquisition and strategy at GEODIS e-Logis...
Breaking Down the Middle Mile with CloudSort CEO Derek Szopa
27 Apr 2023
Contributed by Lukas
In this episode of "Everything is Logistics," host Blythe Brumleve interviews Derek Szopa, CEO of CloudSort, about the middle mile in logist...
The Fascinating and Frustrating Aspects of Cargo Crime
25 Apr 2023
Contributed by Lukas
In this episode of Everything is Logistics, Blythe Brumleve interviews Ron Greene, the VP of biz development at Overhaul, about the world of cargo cri...
The Role of IT in a 3PL with Eze Peralta
20 Apr 2023
Contributed by Lukas
In this episode of Everything is Logistics, Blythe Brumleve interviews Ezequiel (Eze) Peralta, the VP of Technology at SPI Logistics, about the role o...
Mental Models, Highway Care, and Retailers Battling Tight Markets with Grace Sharkey
18 Apr 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve and guest Grace Sharkey of FreightWave discuss mental models, an interstate healthcar...
Fighting for Freight Brokers with TIA's CEO Anne Reinke
13 Apr 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumley interviews Ann Rinkie, the President and CEO of the Transportation Intermediaries Asso...
The State of Warehousing in 2023 with Wagner Logistics
11 Apr 2023
Contributed by Lukas
In this episode of "Everything is Logistics," host Blythe Brumleve interviews Joe Oliaro, VP of Sales and Chief Real Estate Officer at Wagne...
The Schneider Evolution with CCO Erin Van Zeeland
06 Apr 2023
Contributed by Lukas
On this episode of Everything is Logistics, host Blythe Brumleve interviews Erin Van Zeeland, the chief commercial officer, SVP and GM of logistics at...
The Evolution of Last Mile and Customer Expectations with Guru Rao of nuVizz
04 Apr 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve speaks with Guru Rao, CEO of nuVizz, about the evolution of last mile delivery and cu...
Building the Most Badass Event in Logistics: The Manifest Story
31 Mar 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve welcomes Courtney Muller, the President at Manifest and Chief Corporate Development O...
Recruiting the Non-Conformists for Executive Supply-Chain Roles
28 Mar 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve speaks with Heidi Hoffman, partner at ON Partners, about their strategy of recruiting...
Building a Marketplace for Rail Logistics with Martin Lew of Commtrex
24 Mar 2023
Contributed by Lukas
On this episode of Everything is Logistics, host Blythe Brumlve welcomes Martin Lew, CEO of Commtrex, to discuss the future of rail logistics. Martin&...
OpenAI, Freight Layoffs, and TikTok Ban with Grace Sharkey
22 Mar 2023
Contributed by Lukas
In this episode of "Everything is Logistics," host Blythe Brumleve and guest Grace Sharkey discuss various topics related to freight and tec...
The Disaster Logistics Going On In Turkey and Syria
21 Mar 2023
Contributed by Lukas
Retired four star Admiral Craig Faller joined the podcast to discuss the logistics and supply chain challenges that the earthquakes inflicted on Turke...
How to Measure Emissions in Transportation with Trax Technologies
20 Mar 2023
Contributed by Lukas
This episode discusses how companies can measure and reduce transportation emissions. Josh Belk explains the 3 scopes for emissions reporting and why ...
Freight Marketing Questions: How to Put it All Together
17 Mar 2023
Contributed by Lukas
In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketin...
Building Internet Connections in Extreme Environments
16 Mar 2023
Contributed by Lukas
Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be? Well, if you want a good one, it's pr...
The Freight Agent Trenches with Brad Clarke
14 Mar 2023
Contributed by Lukas
This episode features freight broker Brad Clarke sharing tips on building a successful brokerage business, including the benefits of partnering with a...
Building a TMS for Freight Brokers with Tai Software
10 Mar 2023
Contributed by Lukas
"Youth and enthusiasm is probably what got me started on it." That's a quote by the CEO of Tai Software "Mitch" Mitchell when...
The SaaS Strategy with Redwood Logistics' Christina Ryan
08 Mar 2023
Contributed by Lukas
Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being som...
The Power of Choice for Enterprise Fleets with Platform Science
03 Mar 2023
Contributed by Lukas
Platform Science has been around for years and rarely makes a podcast appearance but we were lucky to have a conversation with Luke Wachtel at Manifes...
What's Going On in Freight Tech with Grace Sharkey
23 Feb 2023
Contributed by Lukas
The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come. Th...
Mitigating Panic Buying and Overstocks In the Healthcare Supply Chain
21 Feb 2023
Contributed by Lukas
Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, ...
Maersk: What Innovating a 100 Year Old Company Looks Like
17 Feb 2023
Contributed by Lukas
Erez Agamoni, Senior Vice President of Innovation and Strategic Growth in North America at Maersk, the world's largest shipping container company...
Shipper POV: Rethinking the Furniture Supply Chain with Fernish
15 Feb 2023
Contributed by Lukas
While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shi...
Super Bowl Marketing and Google Enters the AI Arms Race
10 Feb 2023
Contributed by Lukas
The biggest marketing event of the year is here in Super Bowl 57. So we're breaking down some fun stats and commercials surrounding the big game....
Creating a conference strategy with Grace Sharkey and Lars Ward
08 Feb 2023
Contributed by Lukas
Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Fr...
The Math of Logistics Marketing with Kara Brown
02 Feb 2023
Contributed by Lukas
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's import...
How to Become a Freight Agent with SPI Logistics
31 Jan 2023
Contributed by Lukas
In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Mikulik, the vice president of sales and operations at SPI logistics....
Warm selling and quick wins missing from 90% of logistics websites
27 Jan 2023
Contributed by Lukas
In today's show, we're diving into two big topics: the art of the warm sell and quick website wins. The art of the warm sell is pulled from...
Connecting the world's supply chain data with Brian Glick
24 Jan 2023
Contributed by Lukas
One of the bigger issues in supply chain and logistics is that each sector tends to operate in a silo. And that's no different in the supply chai...
Embracing the conductor mindset with marketing, ChatGPT, and takeaways from Freightwaves' Sales and Marketing Summit
19 Jan 2023
Contributed by Lukas
As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optim...
The Challenging Freight with SiLo Logistics
17 Jan 2023
Contributed by Lukas
âThe most fulfilling part of the job is taking the challenging freight that nobody else wants."Thatâs what Luke Hilko, Co-Founder of SiLo Log...
Complete Guide To Launching Your Podcast in 2023
13 Jan 2023
Contributed by Lukas
More than 90% of all podcasts never make it past 10 episodes. That's a scary stat but as podcasting continues to grow in listenership and adopti...
Four-time CMO Rachel Meranus talks Transfix's 2022 rebrand and building a high-performance marketing team
10 Jan 2023
Contributed by Lukas
Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief ma...
Three things to watch for in freight marketing in 2023
05 Jan 2023
Contributed by Lukas
In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI too...
What a Shipper Wants [best of]
31 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
Freight Broker Training and Marketing To Use in 2023 [best of]
30 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
The Coolest Innovations for 3PLs [best of]
29 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
SaaS and Cybersecurity in Freight [best of]
28 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
Content Marketing Ideas From These Top 3PLs [best of]
27 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
AI and Automation in Trucking [best of]
23 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
What's New and Noteworthy in Trucking [best of]
22 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
Content Marketing Ideas From These Top Trucking Companies [best of]
21 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
The Best Business Tips For Managing Your Trucking Company [best of]
19 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best interviews from the industryâs thought leaders and create a mashup of these...
How Leaders Can Upgrade Their Content and Conference Strategies
18 Dec 2022
Contributed by Lukas
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creat...
A Crash Course in Freight Marketing
16 Dec 2022
Contributed by Lukas
In today's show, weâre doing something new where we pick the best segments from the last year so you can get a crash course in freight marketin...
Trimming the Fat from Marketing Gluttony
13 Dec 2022
Contributed by Lukas
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creat...
Cold Emailing and Spotting Scams Online
08 Dec 2022
Contributed by Lukas
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creat...
How Marketing Has Changed Since 2020
06 Dec 2022
Contributed by Lukas
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creat...
The Little Known Parts of Marketing
02 Dec 2022
Contributed by Lukas
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creat...
Content is for Closers Interview
30 Nov 2022
Contributed by Lukas
Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to tal...
The Logistics of the Internet
24 Nov 2022
Contributed by Lukas
Did you know that the technology that powers the internet today was developed over a hundred years ago?In today's episode, we're breaking do...
Telling Founder Stories in Freight with Nate Shutes
22 Nov 2022
Contributed by Lukas
It takes a special kind of person to start a new venture. Whether itâs a podcast, new business, with VC funding, or without, taking a leap of faith ...
How Dooner Creates an Insane Amount of Content for Freightwaves
17 Nov 2022
Contributed by Lukas
In todayâs episode, weâre focusing on content and how itâs been used in the freight industry to sell a variety of products and services. For yea...
The Art of Return Logistics with Hafback
15 Nov 2022
Contributed by Lukas
Whatâs your process regarding the products that come back from customers? How's the customer going to initiate the return? Are you set up and a...
Must-Have Tools for One-Person Marketing Teams
10 Nov 2022
Contributed by Lukas
As a one-person marketing team for more than a decade, Iâve tried a lot of software and tools that were supposed to change my life. But after a lot ...
What I've Learned After Hosting 30+ Websites
03 Nov 2022
Contributed by Lukas
Your website is the only thing that can sell for you 24/7. So in this episode, Iâm highlighting the things Iâve learned after hosting and managing...
Cold Calls and Content with Cargo Margo
28 Oct 2022
Contributed by Lukas
In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sale...
Starting a Freight Marketing Agency with Michelle LeBlanc
25 Oct 2022
Contributed by Lukas
The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promoti...
Turning Your Content Marketing Into a Profit Center
20 Oct 2022
Contributed by Lukas
The world is now run with contentâwhether itâs âmeme warfare,â following the trends, or signing up the most famous celebrities, people consume...
How to Get Online Reviews with CarrierSource
18 Oct 2022
Contributed by Lukas
In this episode, we have invited Rob Light, founder and CEO of Carrier Source. Their goal is to give carriers a better marketing environment by provid...
Disney Logistics: How The Happiest Place on Earth Creates Magic
13 Oct 2022
Contributed by Lukas
Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies...
How WeatherOptics Can Help Trucking Plan Better Routes
11 Oct 2022
Contributed by Lukas
In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weathe...
Biggest Stories in Freight with Thomas Wasson
06 Oct 2022
Contributed by Lukas
In this episode, we have invited Thomas Wasson. He is an Enterprise Trucking Carrier Expert at FreightWaves with a focus on news commentary, analysis,...
Leaving Sports for Logistics
03 Oct 2022
Contributed by Lukas
In this episode, Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a...
Will AI Replace White-Collar Workers?
01 Oct 2022
Contributed by Lukas
For years weâve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could...
Previewing Manifest: The Future of Logistics 2023
29 Sep 2022
Contributed by Lukas
Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industr...
Why the Smartest Companies Prioritize Marketing Operations
24 Sep 2022
Contributed by Lukas
If you like revenue, you should be prioritizing marketing operationsâaka MOPs. So letâs talk about what MOPs includes:  At its core, itâs abo...
Supply Chain Strategy for 2022 and Beyond
19 Sep 2022
Contributed by Lukas
Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the found...
Mark Zuckerberg's Metaverse Plans
15 Sep 2022
Contributed by Lukas
Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Wh...
How Fantasy Football Saved Yahoo
13 Sep 2022
Contributed by Lukas
Fantasy football has been around since the early 60âs when initial rules were invented by Oakland Raiders staffers and a reporter. By 1989, over a ...
Making the Switch from Trucker to Creator
12 Sep 2022
Contributed by Lukas
When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly on...
Great 8 Pillars of ROI-Driven Marketing with SyncShow
06 Sep 2022
Contributed by Lukas
I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seem...
How To Spy On Your Competition
04 Sep 2022
Contributed by Lukas
In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding th...
Economic espionage: How China is the Origin of English Black Tea
02 Sep 2022
Contributed by Lukas
90 percent of US tea is folks drinking black tea. But did you know the reason Americans drink so much black tea stems from the decisions by the Briti...
What To Consider Before Making a Career Change
31 Aug 2022
Contributed by Lukas
The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hour...
The Problem with SEO Strategy in Freight
29 Aug 2022
Contributed by Lukas
Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you&a...
Lord of the Rings Logistics with Matthew Leffler Armchair Attorney
26 Aug 2022
Contributed by Lukas
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesnât directly impact our side...
How $5 Per Month Can Keep Your Trucking Company Thriving
26 Aug 2022
Contributed by Lukas
When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and a...
Study Reveals Marketing Ideas That Shippers Won't Hate
23 Aug 2022
Contributed by Lukas
One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers....
Accounting Tips For Your Trucking Company
20 Aug 2022
Contributed by Lukas
If youâre like me, hearing the word "accountingâ is enough to make you want to take a nap. But this aspect of running a freight company is vi...
How to Market Your Company Like a Sports Team
16 Aug 2022
Contributed by Lukas
How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many ...
The Logistics of Getting a Football Team
14 Aug 2022
Contributed by Lukas
The logistics of getting an NFL teamWhen the city of Jacksonville was awarded an NFL franchise, many folks believed it was a fly-by-night decision. B...
The Story of JAXPORT
12 Aug 2022
Contributed by Lukas
The story of JAXPORTHave you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering a...
Getting access to benefits packages in trucking
09 Aug 2022
Contributed by Lukas
Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run...
The Biggest Marketing Challenges in Freight
07 Aug 2022
Contributed by Lukas
Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but t...
Freight Tech's Digital Marketing Strategy
04 Aug 2022
Contributed by Lukas
In our previous episodes, weâve covered the digital marketing tactics for the nationâs top 3PLs and carriersâbut what about the freight tech spa...
The Government Contracting Side of Trucking
02 Aug 2022
Contributed by Lukas
For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government co...
How a Logistics Recruiting Agency Works with Munayyer Group
31 Jul 2022
Contributed by Lukas
For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what d...
The Logistics of Lipstick
29 Jul 2022
Contributed by Lukas
You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste. Turns out that red past...
How the Top 3PLs Treat Digital Marketing
27 Jul 2022
Contributed by Lukas
On last weekâs show we talked about the digital marketing strategies for the top carriers in the USâso this week weâre doing the same for 3PLs. ...