Everything is Logistics
Episodes
How Rocket Shipping Tackles Content Marketing
26 Jul 2022
Contributed by Lukas
Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-fir...
How Odyssey Logistics thinks about global marketing strategy
24 Jul 2022
Contributed by Lukas
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriv...
How the Best Trucking Companies Treat Digital Marketing
21 Jul 2022
Contributed by Lukas
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing?...
Trucking Social Media Strategies with Magnum Transportation
17 Jul 2022
Contributed by Lukas
Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a ...
The Story Behind Hirschbach's Graffiti-Style Branding
14 Jul 2022
Contributed by Lukas
The Story Behind Hirschbach's Graffiti-Style BrandingThe Hirschbach tagline is "not your typical trucking company" and when you see one...
What a Shipper Wants with The Produce Industry Podcast
12 Jul 2022
Contributed by Lukas
What a Shipper Wants with The Produce Industry PodcastMost of us in shipping know how complex the busy produce season can be. Which is why many freigh...
How to recession-proof your marketing
07 Jul 2022
Contributed by Lukas
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marke...
Where is the logistics industry headed?
05 Jul 2022
Contributed by Lukas
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer beh...
BTS of the 'Everything is Logistics' podcast name change
28 Jun 2022
Contributed by Lukas
Welcome to the new show name, Everything Is Logistics!In this episode, I'm breaking down the how's and the why's of this new name chang...
Grace Sharkey's One-Woman Content Marketing Strategy
23 Jun 2022
Contributed by Lukas
I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts s...
Prepping For Cybersecurity Threats
21 Jun 2022
Contributed by Lukas
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treat...
Shipping Brine Shrimp with Mary O'Connell
16 Jun 2022
Contributed by Lukas
Shipping Brine Shrimp with Mary O'ConnellIn our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at ...
Logistics Marketing Trends After TMSA's Annual Conference
12 Jun 2022
Contributed by Lukas
The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my to...
Making Marketing Analytics Actionable
09 Jun 2022
Contributed by Lukas
Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it p...
Preventing Cargo Crime with Overhaul
07 Jun 2022
Contributed by Lukas
One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is...
Twitter vs. LinkedIn with Freightwaves CEO Craig Fuller
03 Jun 2022
Contributed by Lukas
In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply...
Email Marketing Lessons from Shipstarter
02 Jun 2022
Contributed by Lukas
Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so ...
TikTok for 3PLs with Logistoks
31 May 2022
Contributed by Lukas
TikTok for 3PLs with LogistoksSara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market co...
The Logistics of Tequila
27 May 2022
Contributed by Lukas
In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enj...
Farm to Table Delivery Software with GetSwift
26 May 2022
Contributed by Lukas
It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. Delivery apps have exploded...
How to Start Working with Freightfluencers
24 May 2022
Contributed by Lukas
We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like b...
Follow This 4-Part Simplified Marketing Plan
20 May 2022
Contributed by Lukas
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company onli...
Creating an Ethical Company Culture
19 May 2022
Contributed by Lukas
Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space....
Synergy Diesel Efficiency with ExxonMobil
17 May 2022
Contributed by Lukas
Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMo...
Transportation Marketing and Sales Association
12 May 2022
Contributed by Lukas
The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution...
6 Ways To Master Content Distribution
10 May 2022
Contributed by Lukas
ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is im...
Freight Photos That Don't Suck
06 May 2022
Contributed by Lukas
A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight comp...
Medical Shipping with Pearl Trans
05 May 2022
Contributed by Lukas
Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl ...
Branding Your Freight Company
03 May 2022
Contributed by Lukas
Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we&apos...
BTS of Freightwaves Events with Haley Fazio
29 Apr 2022
Contributed by Lukas
Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure th...
How To Stop Annoying Your Website Visitors
27 Apr 2022
Contributed by Lukas
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the...
Can Elon Musk Fix The Content Moderation Problem?
25 Apr 2022
Contributed by Lukas
Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that fre...
What to Know Before You Outsource Your Marketing with Hawke Media
21 Apr 2022
Contributed by Lukas
We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing...
How Loadsmart is Adding Automation to Freight
19 Apr 2022
Contributed by Lukas
Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. For those unaware, API ...
The Logistics of Calypso Lemonade
14 Apr 2022
Contributed by Lukas
Are you a big lemonade person?What about juice in general?Well if you fall into either of those categories or just a fan of company success stories--t...
From Merchant Mariner to Maritime Tech Advisor
12 Apr 2022
Contributed by Lukas
Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing h...
Locomation Explains How Lidar in Trucking Works
10 Apr 2022
Contributed by Lukas
This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. But what's the sto...
The New Mainstream Media: Content Marketing Lessons from Mr. Beast
07 Apr 2022
Contributed by Lukas
Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you take...
Shipper Explains What He Wished He Knew Before Working With a 3PL
05 Apr 2022
Contributed by Lukas
In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before ...
Growing a Freight Brokerage with Liz Wayne of Able Transport Solutions
03 Apr 2022
Contributed by Lukas
Running a successful freight brokerage is hard. And trying to find good talent is even harder. But Liz Wayne of Able Transport Solutions is making it...
How to Save Old Trucks with Edison Motors
31 Mar 2022
Contributed by Lukas
One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/...
Getting More Women into Web3 with VenusVerse
29 Mar 2022
Contributed by Lukas
NFT’s, crypto, and the metaverse---yep we're talking about web3 again. In today’s episode, we’re chatting with one of the co-founders of V...
The Puppy Interview with Matt Barr of GEODIS' e-Logistics Brand
25 Mar 2022
Contributed by Lukas
Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode in...
How Wingcopter is Planning Medical Deliveries via Drone
23 Mar 2022
Contributed by Lukas
Imagine you're building a much-needed hospital in a rural area or simply, want to provide medications to an area too remote for regular deliverie...
Freightvana's Sales and Marketing Tips for 3PLs
20 Mar 2022
Contributed by Lukas
We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana ...
Charting Your Own Sales Path with Trey Griggs
18 Mar 2022
Contributed by Lukas
I've talked a lot about how the logistics community on Linkedin has really grown since COVID. Think about it: we were used to networking live at...
Content Marketing Strategy in Freight
14 Mar 2022
Contributed by Lukas
In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, ...
How Rahmel Wattley Upgraded Truck N' Hustle's Content Game
11 Mar 2022
Contributed by Lukas
There are few in trucking that create more high-quality and high-value content than Rahmel Wattley. He's the creator and host of Truck N' H...
5 Tips for Building Your In-House Media Program
09 Mar 2022
Contributed by Lukas
As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to bui...
Rethinking Supply Chains with Brian Aoaeh
07 Mar 2022
Contributed by Lukas
If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the...
Targeting the Autonomous Middle-Mile with Gatik
04 Mar 2022
Contributed by Lukas
When we talk about autonomous vehicles--it's usually referencing the first or the last mile. But what about the middle-mile part of a product&ap...
Conference Swag That Doesn't Suck
02 Mar 2022
Contributed by Lukas
If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that ...
Making Sense of Economics and Freight With Anthony Smith
28 Feb 2022
Contributed by Lukas
If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound ...
How Podcasting Helps Valley Trucking Insurance Raise Brand Awareness
24 Feb 2022
Contributed by Lukas
I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But ...
The State of Autonomous Vehicles with Kodiak Robotics, Plus, and Embark Trucks
22 Feb 2022
Contributed by Lukas
You’ve likely heard of autonomous vehicles in the news when it comes to a lot of firsts–but how has AV technology improved in the last couple of y...
Getting Started on Tiktok with AdLeaks’ Luke Kostka
18 Feb 2022
Contributed by Lukas
There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Lu...
How Lina Acosta Embraced the Pivot at GLT Logistics
16 Feb 2022
Contributed by Lukas
I love seeing women out here serving in executive roles inside of logistics companies. Which is why it was a no-brainer to get the CMO of GLT Logisti...
Starting a Company Linkedin Strategy
15 Feb 2022
Contributed by Lukas
Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos.But through all that co...
Fewer Spreadsheets and Better Relationships with Transfix Jonathan Rojas
02 Feb 2022
Contributed by Lukas
When the first quarter rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s ...
Healthier Choices for Truckers with Mark Manera
27 Jan 2022
Contributed by Lukas
I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Tim...
The Logistics of Championship Merchandise
25 Jan 2022
Contributed by Lukas
Most of us are probably aware that two different sets of championship gear are printed prior to the pivotal game. And after that game, the winning tea...
The History of Shipping with Sal Mercogliano
20 Jan 2022
Contributed by Lukas
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a...
How to Get Attention in 2022
18 Jan 2022
Contributed by Lukas
It's a common phrase in sales to say "the riches are in the niches."But what if I told you that the same can be said about marketing?In...
NFT’s, Futurism, and Fascinating Start-Ups with Nasjaq
10 Jan 2022
Contributed by Lukas
I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people ...
AI Tools to Help One Person Marketing Team
05 Jan 2022
Contributed by Lukas
Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly...
How Freight Companies Should Treat SEO in 2022
03 Jan 2022
Contributed by Lukas
The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies ...
How Shay Dixon Uses Social Media To Connect with Carriers and Shippers
29 Dec 2021
Contributed by Lukas
For the first episode of Cyberly back in March of 2021, I felt it was really important to highlight the folks who are out here killing the content gam...
Freightwaves’ Tim Dooner and The Power of Curiosity [rebroadcast]
27 Dec 2021
Contributed by Lukas
In today’s episode, I want to share a rebroadcast of an interview with a man who seems to never sleep–Tim Dooner of Freightwaves. While I've...
Bing-Worthy Supply Chain Podcasts
24 Dec 2021
Contributed by Lukas
There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat report...
Freight Broker Training That Isn’t a Scam
22 Dec 2021
Contributed by Lukas
A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course ...
Website and Marketing Must-Have's for 2022
16 Dec 2021
Contributed by Lukas
Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital ...
Organize Your Content Marketing With the KLT Method
14 Dec 2021
Contributed by Lukas
Do you struggle with what to post and why?Maybe this framework can help…The KLT method is a content marketing framework to take big ideas and turn t...
Importance of Entrepreneurship Skills in Trucking
09 Dec 2021
Contributed by Lukas
In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were grea...
Retention Is The New Recruiting
07 Dec 2021
Contributed by Lukas
There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanc...
Marketing vs. Sales in Freight [rebroadcast]
02 Dec 2021
Contributed by Lukas
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much ...
How Freight Companies Can Build In-House Content Teams [rebroadcast]
30 Nov 2021
Contributed by Lukas
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one n...
Wearable Tech Inside the Warehouse with Proglove
26 Nov 2021
Contributed by Lukas
There’s a fascinating thing going on with robotics entering the workforce.One part of the population is terrified of them--rightfully so as there ar...
Marketing The Right Way with Flock Freight's Jeff Lerner
23 Nov 2021
Contributed by Lukas
On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight&apo...
How to fix your shady email list
18 Nov 2021
Contributed by Lukas
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But wha...
Sustainable Packaging and The Power of Educating a Niche Audience
16 Nov 2021
Contributed by Lukas
The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. That’s a l...
Lessons You Can Learn From Freight Twitter Going Viral
12 Nov 2021
Contributed by Lukas
Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last f...
Maritime Marketing with Spire's Kevin Naakao
11 Nov 2021
Contributed by Lukas
I’ve mentioned a few times on previous episodes about how freight has gone mainstream.But there’s still so much of the logistics process that I do...
The Most Important Thing You Can Add To Your Website TODAY
10 Nov 2021
Contributed by Lukas
“How did you hear about us?”It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in...
Content for "Boring" Industries with Phoebe Noce of FlockFreight
05 Nov 2021
Contributed by Lukas
We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition....
Annual 3PL Study reveals how brokers can differentiate from their competitors
02 Nov 2021
Contributed by Lukas
We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs, don’t see the val...
A very beginner's look into the Metaverse
28 Oct 2021
Contributed by Lukas
You may or may not have heard of the phrase “metaverse” but if you believe many influential tech people, it’s the future of how we live, play, a...
Cargo Ship Life With Merchant Mariner Gabby Salazar
27 Oct 2021
Contributed by Lukas
You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Sala...
How Marketing Operations can point (and keep) you on the right path
26 Oct 2021
Contributed by Lukas
Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to inves...
Supply Chain Content Strategy with Sarah Barnes-Humphrey
25 Oct 2021
Contributed by Lukas
Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and seve...
Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman Hussain
20 Oct 2021
Contributed by Lukas
In previous episodes, we’ve talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side?That’s what...
How AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade
19 Oct 2021
Contributed by Lukas
In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious abou...
The Logistics of the NFL
16 Oct 2021
Contributed by Lukas
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up ...
Why the Global Supply Chain is a Mess
15 Oct 2021
Contributed by Lukas
If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the g...
Deep Fakes, Copy Bots, and How Artificial Intelligence Will Affect Creators
13 Oct 2021
Contributed by Lukas
Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligen...
6 Core Sales Principals with Forrest Dombrow
12 Oct 2021
Contributed by Lukas
Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for *17 years* With that many years of ...
Creating Buyer Personas That Don't Suck With Adrienne Barnes
11 Oct 2021
Contributed by Lukas
How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their lif...
Planning Manifest: The Future of Logistics conference with Pam Simon
08 Oct 2021
Contributed by Lukas
When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X ...
Why You Need a Driver Feedback Loop with Workhound CEO Max Farrell
06 Oct 2021
Contributed by Lukas
We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your act...
Starting and Growing a Last Mile Fleet with Chris Bright
01 Oct 2021
Contributed by Lukas
The last mile is a segment of shipping that has plagued many big logistics companies so as of late, it’s often left to local shipping guys and gal...
Drivers Deserve More Than a Social Media Post
28 Sep 2021
Contributed by Lukas
September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.” ...