Everything is Logistics
Episodes
The New Era of Digital Marketing
27 Sep 2021
Contributed by Lukas
iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limit...
Making the Right Technology Choices with Mike Mulqueen
22 Sep 2021
Contributed by Lukas
In this episode, weâre talking about the flood of technology that has hit the logistics market and how it can make or break a company should they ch...
A Freight Family Affair with Burns Logistics
21 Sep 2021
Contributed by Lukas
In this episode, we have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running...
The Entrepreneurship Mindset With Metromaxâs Demarco Thomas [rebroadcast]
17 Sep 2021
Contributed by Lukas
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entr...
How to Make Freight Tech Your Asset with Sandy Vosk
16 Sep 2021
Contributed by Lukas
In this episode, weâre talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm, ...
How to Start Your Digital Marketing Plan
14 Sep 2021
Contributed by Lukas
The question I was asked the most while on the road was, "How do I start?"Â This question was asked mostly by folks who know marketing is im...
Truckingâs Training Problem With Desiree Wood
08 Sep 2021
Contributed by Lukas
In this episode, weâre talking with the founder of REAL Women in Trucking, Desiree Wood. Sheâs been a driver for years and is shining a light on w...
How to Make Trucking Cool Again with Adam Wingfield
07 Sep 2021
Contributed by Lukas
In this episode, weâre chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived â...
Content Creation with The Freight Coach Chris Jolly
03 Sep 2021
Contributed by Lukas
In this episode, weâre sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and h...
Bonnie Plants, PCS Software, and Detmar Logistics On The Power of Collaboration
02 Sep 2021
Contributed by Lukas
We hear the phrase âcollaborationâ all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poe...
Lessons From Hitting Rock Bottom with Armstrong Transportâs CEO Brian Mann
01 Sep 2021
Contributed by Lukas
In this episode, Iâm chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they ...
How Three Freight Agents Found Their Path to Success
30 Aug 2021
Contributed by Lukas
In this episode, weâve got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte att...
The Role of a Marketing Architect with Amanda Natividad
23 Aug 2021
Contributed by Lukas
The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process f...
5 Steps to Embracing the Marketing Dark Side
20 Aug 2021
Contributed by Lukas
A wise little green puppet once said, âthe fear of loss is a path to the dark side.â But what if I told you embracing the marketing dark funnel i...
ITS Logistics Patrick McFarland on the TMSA and Evolving in Marketing
18 Aug 2021
Contributed by Lukas
The TMSA has been around for decades and with that comes the need for evolution in how you attack your marketing. TMSA board member and Director of Ma...
Running a Freight SaaS Startup in Miami with Cargologikâs CEO Miles Varghese
16 Aug 2021
Contributed by Lukas
No one could have predicted Miami, Florida becoming the hottest scene for technology. But after 2020, Cargologik's CEO Miles Varghese is joining ...
What Reality TV Can Teach Us About Brand Safety
13 Aug 2021
Contributed by Lukas
Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a v...
Helping Entrepreneurs Succeed with Truck N' Hustle
11 Aug 2021
Contributed by Lukas
Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap betwe...
Marketing Reports The C-Suite Wonât Throw In the Trash
09 Aug 2021
Contributed by Lukas
Weâve all been there--weâve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Insta...
The Hidden Power of Subject Matter Interviews
06 Aug 2021
Contributed by Lukas
When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight...
Employees Hold All the Power
03 Aug 2021
Contributed by Lukas
During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work ...
The Hidden Opportunities in Driver Retention
02 Aug 2021
Contributed by Lukas
While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that th...
Making Your TMS Data Actionable with PCS Software
30 Jul 2021
Contributed by Lukas
We all know the benefits software can give us and as more data and tech come into freight, whoâs managing the flow of information making it accessib...
The Value of Being Your Own First Customer with Duke.ai Marcus Cooksey
29 Jul 2021
Contributed by Lukas
A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it. Only Marc...
Christmas in July with Retail Planning and AR Experiences
28 Jul 2021
Contributed by Lukas
Remember during the 2020 holiday season we were all told âyou better order those Christmas presents EARLYâ ---well I donât have to tell folks in...
Why The Logistics Plan of the Tokyo Olympics Took 10 Years To Complete
26 Jul 2021
Contributed by Lukas
The ethos of competition is better, faster, stronger. We see it in every aspect of business, life, and of course, sports. More specifically The Oly...
New Research Reveals What Workers Want in 'The Great Resignation'
23 Jul 2021
Contributed by Lukas
A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a ...
Women and The Assertive Backlash
20 Jul 2021
Contributed by Lukas
I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the pe...
Leading in Logistics with Kristy Knichel
16 Jul 2021
Contributed by Lukas
Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking...
Trucking for Millennials Hits 100 Episodes
14 Jul 2021
Contributed by Lukas
If you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ Americ...
Julyâs Social Media News + Why Now Is The Time to Experiment
12 Jul 2021
Contributed by Lukas
In todayâs world, youâre thrown some breaking news multiple timesâŠ.every single dayAnd for those of us in logistics marketing and sales, weâre...
Must-Haves for Measuring Your Recruiting Efforts
08 Jul 2021
Contributed by Lukas
About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on ...
Todayâs Freight Tech and How It Fits Into Our Workday
07 Jul 2021
Contributed by Lukas
Nick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused busines...
Why Now Is the Time To Start a Podcast
06 Jul 2021
Contributed by Lukas
Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit ...
Cybersecurity Basics Every Company Should Have
02 Jul 2021
Contributed by Lukas
I shouldnât have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital tra...
From Brokerage to Content Creator with Grace Sharkey
30 Jun 2021
Contributed by Lukas
Grace Sharkey is one of those women that when you see her, sheâs magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO...
Maximizing the One-Person Marketing Team
28 Jun 2021
Contributed by Lukas
The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes ...
A Different Way to Save the Planet
25 Jun 2021
Contributed by Lukas
Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive envi...
Ladies Leadership Coalition with Nicole Glenn
23 Jun 2021
Contributed by Lukas
Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that Iâve looked up to--so it was wonderful ...
Getting Strategic With Your Sales Plan
21 Jun 2021
Contributed by Lukas
If youâve spent any time on Logistics Linkedin, youâve probably seen Michael Neme giving out free sales game thatâs must-see material. Thatâs ...
CEO Things with Melanie Patterson
18 Jun 2021
Contributed by Lukas
If youâve spent any time on trucking Instagram, you likely know who Melanie Patterson is. Sheâs got her Masters degree, sheâs a former ER nurse...
Why the Good Marketers Will Thrive in the Post-Privacy World
16 Jun 2021
Contributed by Lukas
Have you received the notification while on an iPhone that asks your permission to be tracked?Well, those privacy pushes are going to become a greater...
The Art and Science of Change with Meshach Weber
14 Jun 2021
Contributed by Lukas
One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure. The way he tac...
Facing the Fear of New Challenges
10 Jun 2021
Contributed by Lukas
Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, heâs interviewing me where it fe...
Creating the Aha Moments In Your Marketing
08 Jun 2021
Contributed by Lukas
CMO and CXO of Loadsure Meshach Weber is on todayâs episode breaking down the psychological reasons behind our why in marketing. After spending more...
Why Short Form Video Is Here To Stay
04 Jun 2021
Contributed by Lukas
In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target th...
From Butcher Shop Owner to FedEx Influencer with Danny Catullo
01 Jun 2021
Contributed by Lukas
Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facin...
Why You Should Stop Worrying About Vanity Marketing Numbers
26 May 2021
Contributed by Lukas
Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a...
How To Make Customer Interviews Your Secret Marketing Weapon
24 May 2021
Contributed by Lukas
Katelyn Bourgoin once said, âDonât sell me a new bed. Sell me a good nightâs sleep so I can finally be that person that quits hitting snooze and...
Understanding The Power of Podcasting with Buzzsprout's Alban Brooke
21 May 2021
Contributed by Lukas
Alban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantasti...
The Costly Mistakes Youâre Making With Your Website
19 May 2021
Contributed by Lukas
One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same indu...
Pitfalls and Perks of Working With Trucking Influencers
17 May 2021
Contributed by Lukas
Since social mediaâs inception, drivers have had an incredibly strong presence across all channels. Whether itâs Facebook, YouTube, Instagram, and...
Creating Content For Your Drivers: A Masterclass From Rick Larkin
07 May 2021
Contributed by Lukas
In this best-of clip from Cyberly, we're chatting with Rick Larkin whoâs emptied an office to convert it into studio space. Rick owns BCB Trans...
The State of Podcasting and How You Can Prepare For The Changes
30 Apr 2021
Contributed by Lukas
The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strate...
3 Big Things with Shay Lynn Dixon of Allegiant Logistics
25 Apr 2021
Contributed by Lukas
Shay Lynn Dixon is the CEO of Allegiant Logistics and the first guest on my new Freightwaves show, Cyberly. In this episode, Iâm sharing three of m...
What is Cyberly?
14 Apr 2021
Contributed by Lukas
When youâre given a new opportunity, you should give yourself permission to adjust to that new opportunity without being too hard on yourself. That...
Marketing vs. Sales in Freight
29 Mar 2021
Contributed by Lukas
Itâs a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much ...
The Power of Curiosity with Tim Dooner of Freightwavesâ What the Truck?!?
22 Mar 2021
Contributed by Lukas
You know him as âDoonerâ and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And thatâs becau...
How I Relaunched My Podcast
15 Mar 2021
Contributed by Lukas
Iâve been a podcaster since 2014 but when I launched a new show in November of 2020âI took some very different steps after years of in~the~trenche...
How The Attention Economy Is Evolving
08 Mar 2021
Contributed by Lukas
The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can s...
Overcoming The Excuses We Make That Prevent Us From Creating
01 Mar 2021
Contributed by Lukas
From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural...
Digital marketing tips for 3PLâs to attract new customers and drivers
22 Feb 2021
Contributed by Lukas
Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their h...
Aaron Dunn On The Real ROI of Podcasting in Trucking
15 Feb 2021
Contributed by Lukas
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former ...
Starting a podcast? Listen in on our candid brainstorming session
11 Feb 2021
Contributed by Lukas
Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separ...
20 - Making spot market RFQs easier with Vendorflow
01 Feb 2021
Contributed by Lukas
The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming i...
19 - How Freight Companies Can Build Their Own In-House Content Teams
27 Jan 2021
Contributed by Lukas
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one n...
18 - Don't Get Kicked Off Mailchimp
19 Jan 2021
Contributed by Lukas
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never...
17 - What Barstool Sports and Mr.Beast Can Teach Us About Content Marketing
11 Jan 2021
Contributed by Lukas
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwa...
16 - Study Reveals How Sales Teams Should Contact Logistics Leads
04 Jan 2021
Contributed by Lukas
How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves âPut That Coffee Downâ Kevin Hill and I broke down ...
15 - The Entrepreneurship Mindset With Metromaxâs Demarco Thomas
27 Dec 2020
Contributed by Lukas
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entr...
14 - Making Testimonials a Priority with Carrier Source
21 Dec 2020
Contributed by Lukas
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't...
13 - Stop posting boring truck photos with James Crowley
14 Dec 2020
Contributed by Lukas
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-ca...
12 - Planning Your 2021 Marketing on Freightwaves' Put That Coffee Down
07 Dec 2020
Contributed by Lukas
COVID disrupted numerous industries and marketing is no different. In this episode of Put That Coffee Down by Freightwaves, Digital Dispatch owner Bly...
11 - BCB Transport's CEO Rick Larkin on why inspirational mentors matter
04 Dec 2020
Contributed by Lukas
Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is kn...
10 - Your 'Book a Demo' Process is Probably Broken
23 Nov 2020
Contributed by Lukas
Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to...
9 - What I Learned After Launching Freight School Playbook
13 Nov 2020
Contributed by Lukas
If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses websit...
8 - Freight Marketing Mistakes and How To Avoid Them
09 Nov 2020
Contributed by Lukas
This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is ...
7 - What Joe Budden and Joe Rogan Can Teach Us About Podcasting
09 Nov 2020
Contributed by Lukas
In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.Between Joe Rogan ...
6 - Why I Launched Freight School Playbook
08 Nov 2020
Contributed by Lukas
A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led t...
5 - Why You Should Be Protecting Your Social Media Content
07 Nov 2020
Contributed by Lukas
TikTokâs rise in popularity isnât without controversy.Some of that worry has been orchestrated by other big tech jealous of that growthOthers are ...
4 - The Presentation Tips We Can Learn From Big-Time Virtual Events
06 Nov 2020
Contributed by Lukas
If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event.And whi...
3 - How I Prepared For My First Conference Speech
06 Nov 2020
Contributed by Lukas
Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge comi...
2 - The Most Efficient Ways To Get Started With Podcasting
06 Nov 2020
Contributed by Lukas
Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising doll...
1 - Tanking is for losers with former Cincinnati Reds GM Brad Kullman
06 Nov 2020
Contributed by Lukas
In my previous life, I was a sports broadcaster who had the honor of interviewing a variety of minds. One of those minds was former Cincinnati Reds GM...
Intro: Stories about how stuff (and people!) get from point A to point B.
05 Nov 2020
Contributed by Lukas
Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand market...