Show notes
Today, Wendy answers a question from one of her members that is likely to benefit every artist that sends their work to or attends art fairs. The question is - how to make the most of participating in an art fair? Some of the tips Ceri shares may surprise you.
KEY TAKEAWAYS
Prepare your work – it needs to be robust, stable, easy to handle, pack and ship. Fragile works, sharp edges, or delicate surfaces are not your friend in an art fair environment.
When you’re choosing what to show, think about what will hold attention. Large or bold works might attract people in, but quiet, subtle works can still hold them, if there’s something intriguing that rewards a second look.
Collectors love stories, they don’t just buy what they see. They buy what they understand and feel. Give your gallerist what they need to do their job well. A short blurb about the work - the inspiration, the materials, why it matters.
Art fairs aren’t just about shifting work; they're about building community and champions for your practice.
BEST MOMENTS
“People at art fairs can be unpredictable. They touch things they shouldn’t. They bring buggies into booths. They lean in close and forget their elbows exist.. make sure it is fair-ready.”
“Follow up within 24 hours, send PDF images or thank yous while the spark is still warm, people make decisions emotionally and quickly.”
“Don’t just post “Delighted to show at X Fair.” Share the journey. The packing. The travel. The install. The booth. The moment the work goes up. Invite people into the process.”
“If you're celebrating, maybe stop at one glass of Prosecco instead of three. I've done plenty of hungover fares, and it's not my top recommendation.”
PODCAST HOST BIO
With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.
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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/