Show notes
This episode is part 1 of 2 special solo episodes into one of the most overlooked but crucial practices that can completely transform how you contribute to the arts; studio visits. Ceri outlines what she's learned from 1000s of studio visits over the years, both from her own experience and that of others, and shares what you can do to get the most out of your visits.
This episode is focused on artists. From the correct etiquette to creating and maintaining connections, Ceri tells you everything you need to know about how to make your studio visits successful and mutually beneficial.
KEY TAKEAWAYS
For a sustainable art career you have to prioritise studio visits, both in person and in online.
You don’t need to be perfect, in your work or how you present, you just need to tell people about your processes and decisions in producing the work.
Studio visits are about meaningful discussions about your work, it’s a fact-finding educational experience, the actual location is irrelevant.
Try and invite your guest with an open mind, if you invite someone with a specific outcome in mind you can inadvertently go into ‘pitch mode’ and put them off.
Set time aside in your year to arrange and carry out studio visits, ensures you are creating champions and opportunities all year round, not just when the project has launched.
Galleries and curators are looking for different things. For curators focus on work in progress, your methods and potential expansion of ideas. For galleries, showcasing your consistency as an artist with past and current work is important.
Ask and seek recommendations from friends and peers for people who may want to visit your studio.
Identify common interests with your ideal studio visitor, find themes and ideas that resonate with both of you and the potential connections that you want to invite into the studio, selecting the right examples for your work to fit in with this.
In preparation, research your guest. Find out their likes and experience not only for discussion points but also to curate your work and how you shape invitation to them.
Ensure your visitor will be comfortable on their visit, provide snacks, drinks and ensure your studio is the right temperature and simple things like clean seating and a place to put their bag down.
It is especially important to send over a PDF of past and current work when conducting a virtual studio visit.
When it comes to sales less is more. Instead of showcasing every piece you've ever made focus on showing your best works, think about everything you have out and displayed.
Ensure every studio visit ends positively, summarise what has been discussed and express your interest in maintaining contact and connection.
BEST MOMENTS
"A well conducted studio visit can be one of the most rewarding, educational and life-afforming experiences”
“Location should not be a barrier”
“Curators enjoy seeing work in progress and supporting the potential expansion of your ideas”
“Understand their career paths and networks of similar artists, study their work, analyse their style, themes and key achievements for inspiration of who to invite”
“Less is more and it’s important you have considered the visitor in advance”
“Help them feel seen and heard”
“Too many choices can overwhelm buyers making it harder for them to make a decision”
PODCAST HOST BIO
Meet Ceri Hand, the driving force behind countless creative success stories. A creative coach, entrepreneur, and dynamic speaker, she's committed to empowering creatives to realise their dreams and make a meaningful impact through her creative coaching, mentoring and training company. With three decades in the arts under her belt, Ceri has ridden the highs, the lows, and everything in between. Now, she's here to help you achieve your goals, your way.
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For more exclusive, in-depth support, join our upcoming live online masterclass led by Ceri:
MASTER THE ART OF STUDIO VISITS🗓️ 27 June, 6-8pm (GMT)
Don't miss this opportunity to elevate your skills. Book your spot now!
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Book a Discovery Call To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected].
Join "Unlock Your Artworld Network" Embark on your journey to success in the artworld! Enrol in our 5-step self-study video course, "Unlock Your Artworld Network," and gain the tools and confidence to build a powerful network that opens doors for you. https://cerihand.com/courses/unlock_your_artworld_network/
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