Katy Jones is the chief marketing and strategy officer at FoodLogiQ. Since joining FoodLogiQ in 2015, Katy has served as a thought leader within the food industry, providing insight and education on the importance of supplier management and traceability across the food supply chain. She has held various leadership roles with increasing levels of responsibility at FoodLogiQ, including vice president of marketing, chief marketing officer, and most recently, chief marketing and strategy officer. Jeanne Duckett leads the Transparency Initiative Development for Avery Dennison Printer Systems. There, she investigates blockchain, distributed computing, radio-frequency identification (RFID), networking, and new technology. Additionally, she manages the Food IP portfolio for Avery Dennison's printer systems and holds multiple patents in imaging, RFID handling, and various aspects of printer design including the design of food freshness printers. Jeanne is a contributing member of AIM Global and GS1 inter-industry organizations. In this BONUS episode of Food Safety Matters, we speak to Foodlogiq about: Capturing traceability data in the food supply chain using RFID Avery Dennison's traceability technology and how it's been paired with Foodlogiq's solutions Active and passive RFID Advantages of using RFID technology in the food supply chain How traceability technologies are currently helping food companies to be more proactive and efficient Blockchain technology and smart contracts How digital traceability data can be used for marketing purposes and to increase consumer and brand awareness Goal: To reduce the rate of foodborne illness in the U.S. by 1 percent Resources Getting Started in the Current Age of Traceability Crafting the Case for Traceability: How to Gain Buy-In from Executive Leadership Visualize Your Entire Supply Chain Through Critical Tracking Events Food Retail in the Digital Age Presenting Sponsor: Foodlogiq

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