TPP 078: Cultural Changemaker Jess Weiner on Becoming a Successful Advocate

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What is the purpose of this episode and who is the guest?

Jess Weiner 0:00
We're never gonna live a life where we don't have some element of fear. That is an absolutely natural, human, and necessary emotion, but we don't have to let that rule our life and we don't have to let that rule our decisions.
Debbie Reber 0:15
Welcome to the Tilt Parenting Podcast, a podcast featuring interviews and conversations aimed at inspiring, informing, and supporting parents raising differently wired kids. I'm your host, Debbie Reaver, and I have a truly inspirational episode for you today. Because today I'm talking with a dear friend and mentor of mine, Jess Wiener. Jess is a CEO, author, podcaster, and cultural change maker who's been working in the business of empowering. For more than 20 years. Jess actually helped guide Mattel in the big change in the iconic Barbie doll last year, introducing more realistic body types, new skin tones, eye color, and hairstyles to the doll. Though she is not a typical parenting expert, Jess is all about shifting cultures, and that's why she is the perfect person to talk with us.
Debbie Reber 1:01
More than anyone I know, Jess knows how to use her voice and act. advocate, even when she's up against long-standing, seemingly immovable paradigms. Sound like something we parents of differently wired kids could use some help with? This episode is a powerful conversation about what it takes to speak up and make a ruckus, even if that's a role we may not be comfortable playing. I hope you get as inspired by this conversation as I am. And before I get to the episode, I wanted to give you a heads up that in three weeks' time, my guest for the podcast is Dr. Ross Green, the author of The Explosive Child and Raising Human Beings, the founder of Lives in the Balance, and the person behind the Collaborative and Proactive Solutions model.
Debbie Reber 1:43
Before I even launched this podcast, Dr. Green was at the top of my list of dream guests because his work has profoundly impacted our family. in the best possible way. It's truly life-changing for parents like us. I just recorded the conversation and wow, it was so powerful. So stay tuned for that in three weeks, and I would love your help spreading the word and helping get that episode listened to by more people. Join us on the Tilt Parenting Facebook page at facebook.com slash Tilt Parenting. As the episode gets closer, I'll be putting together a simple share announcement. Thank you so much. And now I'll get on with the show. Hey Jess, welcome to the podcast.
Jess Weiner 2:29
I'm so happy to be here with you.
Debbie Reber 2:31
I'm excited to have you on the show. This is a conversation I've been wanting to have for a while, and you are the perfect person to talk about advocacy. This is something that a lot of parents like me, parents raising differently wired kids, find ourselves in situations where we are having to advocate for our kids and it's really uncomfortable for us. And so I thought this would be you're not the typical guest. A lot of our our guests are parent experts, but I just appreciate what you do in the world and your experience and I know that it's gonna be really helpful for parents.
Jess Weiner 3:06
Well, thank you. I'm very happy to be here. I think avoc advocating in any way, shape, or form, like you said, is really uncomfortable. And anything we can do to get people more empowered to speak up, uh, that's what I'm all about.
Debbie Reber 3:17
That's awesome. Well, just as a way to introduce you, would you mind just I know you've evolved and grown through many different phases in your in your life and career, but could you kind of give us a little bit of the highlights of your backstory so we understand where you're coming from.
Jess Weiner 3:34
Yeah, sure. I you know, I've been as you know, I've been a social entrepreneur for twenty five years, which And my focus has been on women and girls and confidence. That's really been the the key area of my research and and empowerment work and um and consulting work. And I think over the course of these twenty five years, as you mentioned, you know, you go through various stages as an entrepreneur trying to solve for me a social problem which was representation of

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