Public Facing Education via Social Media: A Podcast with Julie McFadden, Matt Tyler, Sammy Winemaker and Hsien Seow
episode
GeriPal - A Geriatrics and Palliative Medicine Podcast
47 min
2 speakers
8 chapters
transcribed 9 hours ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why did the hosts thank donors and introduce the episode’s purpose?
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Hey, Jerry Pal listeners, before we begin this podcast, we just want to say a big thank you to the listeners who've donated to the Jerry Pal podcast. alex it's been a while since we thanked everybody who are the recent donors
these are our recent donors thank you very much tangiv core kimberly corsine andrea thatch jessica mcfarland victoria brand diane meyer mike steinman and dorothy richmond wendy peltier kelly straight craig china ron sabre rebecca goldstein elizabeth chung and if any of you want me to pronounce your names differently, please send me an email because some of you have and then I put a little pronunciation guide. Thank you so much for donating.
And on to the show. Welcome to the Jerry Pal podcast. This is Eric Widera.
This is Alex Smith.
And Alex, we got some superstar celebrities with us today.
We got some social media celebrities with us today.
We are delighted to welcome... Influencers.
Influencers. Public-facing influencers. I'm going to run through a list of our four guests today. We have Cien Xiao, who is the Canadian Research Chair in Palliative Care and Health Systems Innovation and professor in the Department of Oncology at McMaster's University in Canada. Cien, welcome to the Jerry Powell Podcast.
Hey, great to be here.
And Sammy Winemaker, who's a palliative care physician and associate clinical professor at McMaster's University in the Department of Family Medicine, Division of Palliative Care. Sammy, welcome to the Jerry Powell Podcast.
Thank you so much.
And Sien and Sammy together podcast on The Waiting Room Revolution, which is available wherever you can download your podcasts,
and
are the authors of a book called Hope for the Best, Plan for the Rest. I was delighted to talk to Cien about that and got a copy of his book at the recent AHPM State of the Science meeting.
And just a quick note, Sammy, too, on TikTok and on Instagram, TikTok, right? I think your most watched video is around 750,000 people.
I'm not sure. I don't look.
And Matt Tyler is next. He's a palliative care doctor and he's medical director of palliative care at Ascension, Illinois Palliative Care. And his major social media endeavor is titled How to Train Your Doctor. Great title. My kids
love How to
Train Your Dragon, so it's like perfect. And he's on like many platforms, mostly Instagram, you know, also YouTube, TikTok and Threads. And his videos have gotten a lot of hits. I know that some of them had like over half a million hits, something like that. Wild, yeah. Wild, yeah. Matt, welcome to Jerry Pal.
Hey, I'm so excited to be here. It really feels like I made it beyond Jerry Pal.
Matt is the one who kind of pitched this to us late at night on the Jerry Pal pub crawl when we were at the annual assembly in Phoenix. It's like... It's lucky we still remembered the next morning this great idea that this guy we met in the middle of the night had. That was a lot of fun. So thank you, Matt. And then Hospice Nurse Julie, Julie McFadden,
goes by
Hospice Nurse Julie. Her book is called Nothing to Fear. Her YouTube channel has like over 400,000 followers and her TikTok has over one and a half million followers. Whoa, Julie, welcome to the Jerry Pal podcast.
Hi, everyone. Thanks for having me.
I love that. What does our TikTok channel have, Alex? Like 50% subscribers?
Maybe we're up to 30 followers on TikTok.
All it takes is one, guys. It takes one video.
Apparently the one of me doing the flossing dance, that didn't draw in.
Well, before we jump into the topic at hand, which is basically thinking about the work that we do in palliative care, hospice, geriatrics, thinking about what's the role of this public-facing social media that each of our guests are doing. Why are they doing it? You know, some of the lessons learned, all of these things. Before we even get into that topic, I think someone has a song request for Alex. Who has a song request? That would be me. Matt, what song? I have
chosen Revolution by the Beatles.
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Chapters
8 chapters
1
Why did the hosts thank donors and introduce the episode’s purpose?
0:00–6:06
2
How did the podcast introduce the four hospice‑palliative social‑media influencers?
6:06–10:36
3
What motivated each guest to start public‑facing social‑media channels?
10:36–16:06
4
How did Julie McFadden’s TikTok origin story lead to viral videos?
16:06–22:25
5
Why did Matt Tyler create “How To Train Your Doctor” and what does it teach?
22:25–29:36
6
How did Hsien Seow and Sammy Winemaker launch the Waiting Room Revolution podcast and book?
29:36–34:37
7
What challenges do the influencers face with comments, professionalism, and perfectionism?
34:37–40:53
8
What practical tips do the guests give for clinicians who want to start public‑facing social media?
40:53–47:49
Speakers
2 identifiedMore from GeriPal - A Geriatrics and Palliative Medicine Podcast
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