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Chapter 1: What hydration tips does 2Chainz share for travel?
All right, y'all, with spring coming up, a lot of us are starting to travel again, whether that's weekend trips, long flights, or just being outside more. And one thing that I've learned is staying hydrated makes a huge difference when you're on the go. And that's why I've been keeping that liquid IV with me.
It's a hydration mode supplier that you mix with water and it helps you hydrate faster and more efficiently than water alone. Each stick has three times the electrolytes of leading sports drinks, plus vitamins like B3, B5, B6, B12, and vitamin C. And the best part, it's super easy. You just pour a stick into water, shake it up, and you're good to go.
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Yeah, yo. Check, check.
Y'all hear me?
All right. True. All right. Well, the mic went on. So as he said, 12 certified platinum singles, two-time platinum album, seven Grammy nominations, one Grammy win, seven studio albums as a solo artist. Multiple businesses you own here in Atlanta. Philanthropist, a father, a husband. You got all your family in here.
Not all of them, but most of them.
Most of them. And two Grammys. Two?
Two. Two? Okay. Two Grammys for 2 Chainz? Because, see, I was on the Killer Mike album, and that album got a Grammy, so people who helped make the album. Okay. Yeah, so I just got to update.
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Chapter 2: How did 2Chainz achieve success in music and business?
I Some of y'all are niggas. I'm lucky. Yeah, I'm lucky. But I do have the chapter light. Remind them by rebranding. And so, you know, when you look up, I'm Titty Boy. I'm Hell Weave Killer. I'm Tony. I have a new logo now that I'm launching for 2 Chainz. So it's just about keeping the follower engaged in everything. I think that's an attribute that I bring to the table.
I definitely will recalibrate, recreate something, you know what I mean? Just not stay stagnant. And it's not as hard as some people think. A lot of the big brands do it all the time, from your McDonald's to Sprite or Coke or whatever it is. They'll tweak something. It won't change the name, but they'll tweak something, and I feel like that helps to add to my longevity, too.
Yeah, the rebrand game for the pillowcases, the Starship pillowcases, but it was a rebrand.
Yeah, it's like, it made me, when I revisit, he's talking about a story, you know, you're from Atlanta, I'm sure y'all have seen the Starships, and a lot of y'all was in Starship getting something else. Yeah. I already know y'all again. But they had the weed baggies at Starship and the scale and the love, all that at Starship. And then, like, my buddy ain't here.
I wish he was here because I'd put him on the spot. But I used to go in, and I used to make a left. And to the left was, like, paraphernalia for, like, drugs. He would come in and go to the right. And to the right was all the porn. Like, all the... I'm talking about... when they went from VCR to DVD. The man just stayed in that space, but I remember they had these new baggies.
And if you think about it now, a lot of you that are buying weed, you see these like packages that they put so much effort into the package, then you open it up and you like, damn, you know. And it just lets you know like that stuff will play with your mind. So I go to Starship and they got like these different looking pillow sacks. They were like vertical and I was just like,
I just immediately, not even knowing what marketing was probably at the time, and I'm like, these shit's gonna sell. You know what I mean? This shit, it just looked different from the rest of the sacks. And I eventually took it. My mom, I'm sacking up. That's how I know. I'm sacking up to work.
About to go to school the next day, and my mama come in there and say, what you doing with all that stuff? I said, I'm in tomorrow, Friday. No fuck gonna buy this stuff. She's like, you sure? You gonna take all that? And it really looked like more than what it was because it was Knicks, but you know what I'm saying? And it looked like a lot. Knicks are $5 people. It's something, telling my aide.
But, yeah, I go to school and then I get my aide locked up, you know what I'm saying? Just, just not. But you know, when you doing something, when you hustling and it's like, it becomes like, it starts to run so smoothly. You got like somebody you get it from, you got somebody that's gonna get it from you. And you don't really worry about like anything once you've been doing it a while.
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Chapter 3: What personal experiences shaped 2Chainz's perspective on hustling?
I'm not going to compete with that, you know what I'm saying? I just want to have some literature that can live after me and people can actually learn from and it has like a message to it, you know what I mean? Intuition is very real for me. I almost feel like it was like a secret sauce or almost like a cheat sheet because it's like, man, how you keep doing this?
And the whole time I'm listening to a voice, can't nobody see, can't nobody hear it but me, but I'm just moving and I'm reacting off of it, but I'm getting great outcomes from it.
Upon the first rebrand, you know, Triple Beam and then the red polo, you ever wore a red polo ever since?
Why does that happen? Yo, no one has ever asked me that, but you know once you get locked up in some shit, you like, I ain't never wearing that again.
We throwing that whole shit away.
That's janky.
It's not even coming back in my house.
Even if I see it on another nigga, man, that shit janky. I don't even want a beer. You be like, hey, boy, I'm telling you, boy, I got locked up a few years ago wearing them same Jordans. That is true. I never thought about it.
It wasn't until this year that I bought a pair of True Religions because I got locked up in some True Religions.
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Chapter 4: How does intuition play a role in 2Chainz's decision-making?
Yeah. Yeah. I mean, I've been closer than that. I've been closer than where you at. I've been real close too. Yeah, man. That shit rough, man. Yeah. That shit a rough patch.
I was telling, I had an interview with Kevin on stage and I was telling him like, when I had my baby, I went to go get like my first real job. And like, I was there for like three weeks and I was like, man, y'all do this shit every day?
I just wake up, then these folks coming in on their lunch break, I could be outside doing whatever, but bigger picture, it was easier to make that decision when I'm doing it for somebody beside myself. You said there's a part where you talk about being at the All-Star Game and the theme of act like you've been here before.
And it's less about an act and more about just having radical confidence and persistence, just that knowing. What can you tell the audience about persistence and how you applied it first in your neighborhood, then in the entertainment industry, and overall in life?
It's something about confidence. It's like a superpower. And if you have your chin up and chest high and you act like you belong, you can probably get anywhere. You can probably get anywhere. For example, I didn't talk about this in the book. This is no bullshit. I'm in LA for the Super Bowl. I got a driver that anytime he put on a suit, I said, bro, you cap.
Because he looked like a whole different, like, there's like something about, like, that's another thing. Like, niggas in suits, they'll trick you. You know what I mean? Because I know somebody like this, man. This is everything. Man, this man drove me to the Super Bowl, bro. stood on side of me like he was escorting me, like he was a real CIA agent. Man, this is on the Lord.
This man snuck in the Super Bowl, bro. Just because he wants some goddamn, hold on, I'll be right back. I'll make sure my client's straight. He do, I'm like, I almost wanna, I wanna tell on him. This is when the Falcons played New England. He a little closer than me. He get down there and then he turn around, he look up at me. I'm like, man, hell nah, man. I just spent so much money.
But like, if you really act like you, like people be kind of scared to even, you know, try you. Like if you just really like move with that confidence, you just, I mean, you know, somebody might choke you out. Don't just go to trying to walk in the Hawks game or something like that. But like, I'm telling you, I've seen it happening. So with this right here,
I go to this All-Star game, and I'm kind of piped up, and a lot of the peers recognize me, and even the fans. But I had an incident where I took one of my homeboys to All-Star, and And he done called a woman a B word. So it done trinkled down to me. Like, you know how it is. It's me and my, you know what I mean? But I don't know this for so long. I'm like, why they don't answer the phone?
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Chapter 5: What importance does 2Chainz place on women in his life and career?
I'm not worried about no public.
Yeah, no, they whipping you. They'll whip you for that. No. I wish I would. See, I don't like this. He's on something. Yeah, no, no. I don't know about y'all. I don't know. Look, y'all try both and let us know. Try to ignore it and try to go on rapping your favorite song.
Do the rapping when you ain't got nothing to worry about. When all your business together, do the rapping. For sure. You might think you have a solid handle on your budget. Maybe your spreadsheet says you should have extra money left over each month. But if your bank account isn't reflecting that, something's off. And that's honestly where I was. I felt like I was doing everything right.
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Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash grits today. That's rocketmoney.com slash grits. Raise your hand if you've been putting off a dentist appointment or an annual physical. Yep. My hand is up, too.
When something feels off, I usually self-diagnose using the World Wide Web, convince myself it's probably fine or try to find some random wellness trend instead of actually booking an appointment. And if that sounds familiar, I'm right there with you. But this year we're doing things differently. We're finding doctors we actually like and booking appointments with ZocDoc.
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Chapter 6: What lessons does 2Chainz share about navigating the music industry?
You ain't had no accident, nigga. God, did you like that? Why would I? I learned from that, too. Ain't no rims. If it's an ugly, ugly-ass nigga. I don't know. Even if you claiming billion now, bro, I don't know. It's just something about... They just find a different battle, bro. It's something about being ugly. And I knew it. And if he wasn't ugly, probably would... Him being ugly is what...
warn me that this could not go... I'm looking like, when you look like that, you don't be having a lot to lose. Yeah, man. If somebody's like... And I'm not trying to, like, talk about nobody. This person right here, he's just an ugly person, man.
I mean, he just had an ugly spirit.
No, he was ugly. Yeah, the spirit... No, I'm saying he had the combo. He probably sweating ugly, too. Yeah, but... Yeah, man, I... Yeah, yeah, but you know, shit, you know, stuff happens, man. Once again, this book is really opinion-based. It's the way that I think, and you know, I don't want anybody like, I listened to Chains and did this right here, but this is just really like me...
Nigga might not do no.
If they go into a business meeting, next meeting I go into, I'm be like, mm-mm.
He ain't looking like me. But he got a billion dollars. I don't know, man. He ugly as hell.
especially in the streets maybe in the street and then ugly people they be thinking they like tough anyway you know what I'm saying because they so ugly they have to like be like it's tough they it's tough like tough so ugly niggas I always be like make him like you don't need to make no faces boy you just ugly and it don't mean you tough or nothing but anyway yeah those those are experiences and so
I'm very descriptive already as an artist, so when writing a book, I think some of my songwriting skills or whatever was just implemented and describing what was going on in certain scenes and stuff like that. And if you do have a chance to listen to the audio book, I did something that's never been done before out of all the audio books, and that was actually create production.
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Chapter 7: How does 2Chainz define success beyond financial gains?
Like, I can't write no book like this at 20, even 30. I got to, like, hey, I live through some stuff. I got to, like... I got to make my mistakes. I got to, like, win enough to get the wisdom part, and then I got to lose enough to, like, be able to speak about it honestly. So when you put all that together, it's like, okay, you know what I'm saying? I can give these folks some game.
Like, I done took my losses. Now, ain't nobody that going to go on the –
ground with my losses you know what I'm saying so a lot of people gonna automatically they gonna see the image you know what I'm saying they gonna see I'm fly but they not gonna see the intention behind really nothing they don't even know I'm having that they gonna see I'm fly you know having all that but they don't know I got a real solid foundation like you know what I'm saying from the bottom up like I really from the streets all the way here I have a real so the book is like an in-depth kind of perspective of like
I like who 2 Chainz really is, you know what I'm saying? Inside out. Absolutely.
Yeah, I was like, I really got a good sense of who you was, your character, and thought process through it all. Because even when you was talking about the rims, you was like, man, this shit going to shine. First of all, you tripping, though. Why you bring three cars to college?
Yeah.
Why?
Mama said, that what I said.
Three, even two, I'd have been like, all right, that's great.
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