Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you'll learn about in this episode: Why Accountability is Key in Digital Marketing Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors. A third-party audit can cut through the confusion and provide a clear picture of what's really working. How PPC and SEO Need Hands-On Attention PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting. SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results. Why All Marketing Vendors Are Not Created Equal It's tough to know if your marketing agency is delivering real results or just fluffing up reports. Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page. How Lead Conversion Starts with Solid Intake Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table. A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment. Ways Full-Funnel Visibility Drives Success To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search. A comprehensive, multi-channel approach gives firms the edge in today's competitive digital landscape. Resources: http://www.defactodigitalconsulting.com/ https://www.facebook.com/DeFactoDigital Twitter: @defacto_digital https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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