A proliferation of entry-level and DIY smart home products has integrators and manufacturers alike grappling for ways to maintain market share. Providing down-market solutions without cannibalizing existing business is, after all, a very difficult balancing act. The good news for those trying to crack the code is that it can be done. For proof look no further than Lutron.If you've listened to our show at all over the last year you'll know that we've been keeping a close eye on the news coming out of Coopersburg. To that end we were very excited to sit down this week with David Weinstein, Lutron's VP of Residential Sales, and a wealth of knowledge when it comes to lighting control. While we did spend a portion of the show discussing various technical aspects of lighting, the bulk of our focus was on Lutron's apparent mastery of multiple market strategies. Focusing on various aspects of their main lighting lines (Caseta, RadioRa2, and Homeworks QS), we discuss what it takes to establish and maintain relevance in numerous segments of the rapidly evolving smart home market.As always we hope you enjoy the show! If you'd like to support our efforts to bring you more episodes like this one you could leave us a review on iTunes, or consider becoming a patron of HomeTech by visiting our Patreon page.Talk to you next week! Be sure to tune in! It will be our last episode prior to CEDIA and we look forward to sharing what we are expecting (and hoping) to see at this year's EXPO.Show NotesGoogle Announces Chromecast AudioChromecast Audio enables wireless music streaming for your old-school speakersNew Sonos Play:5CePro has more info on the Play:5VIDEO: Sonos TrueplayLutronLutron Homeworks QSLutron RadioRa 2Lutron CasétaLutron PicoLutron Shading Overview

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