British Summer Fruits has rebranded as British Berry Growers and chairman Nick Marston tells the HortWeek podcast why there could be record consumption this year.Wimbledon tennis and campaigns for raspberries and Love Fresh Berries month will help boost sales in July. British berries remain an affordable treat, with sales doubling in a decade, he says.But the National Food Strategy's labour announcement isn't enough to serve the sector. An additional 10k visas will not stop the £29m waste of unpicked fruit recorded on 2021, while automation is still some way off. Marston discusses how production cost prices have risen 15% and labour is 50% of the cost of production. Hosted on Acast. See acast.com/privacy for more information.

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