Flowers From the Farm co-chair Meg Edmonds runs the the Roots Family Farm Shop with her husband Will, part of their diversified organic farm business based in Worcestershire for some 20 years.In 2017 they returned to the cut flowers market and she talks about how she is facing water storage challenges presented by climate change as well as how to expand in the tricky post-lockdown period:"There is certainly a change in the market place that we are seeing...We're emerging from the lockdown period where people are starting to question even more what they can do with their money and who they can support.".With the Flower Farmers’ Big Weekend festival on 5-7 August due to showcase the best of flower farming, Meg gives valuable advice to others who would like to start up a cut flowers business.FFTF estimate that 85% of the UK population are now within 30 miles of a flower farmer and says there's plenty of scope to increase the 1,000-strong membership. Hosted on Acast. See acast.com/privacy for more information.

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