Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with George Arison of Shift Cars (Shift.com), an online car shopping platform that brings the car to your door for test drives. In this episode, George talks about how fundraising is a process of "VC thesis matching," how he raised the seed round by going back to previous bosses and co-workers, how startup valuations really work, tips for surviving a downturn, why the next few years will be great for founders, and more. We also go deep into what happens during a "down round" and how to best deal with it -- for example, getting existing investors to commit to a price, dealing with anti-dilution clauses, changing the liquidation stack, increasing the option pool to keep employees happy, and more. The Company most recently raised $181 million of Series D venture funding in a deal led by Lithia Motors. BMW i Ventures, Alliance Ventures, G2VP, Highland Capital Partners, Goldman Sachs Investment Partners, DCM Ventures, Threshold Ventures, 122 West ventures, MicroVentures and other investors also participated. This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016. Create a free account at www.foundersuite.com

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.