Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with John Zeratsky of Character, a Milwaukee based venture fund with an investment strategy focused on Product Design (www.character.vc). In this episode, John shares his 5-day design sprint process, what he's looking to invest in, tips for qualifying and pitching LPs, and more. Character has raised $30 million for its inaugural fund. Previously, John and his co-founder Jake Knapp worked at Google Ventures, where they used their product design skills to help companies like Slack, Blue Bottle, and Flatiron Health through hundreds of 5-day design sprints. They are joined by a third partner, Eli Blee-Goldman. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com.

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