Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Michael Bamberger of Tetra Insights (www.tetrainsights.com), a platform that helps companies turn user research into actionable insights. In this episode, Michael talks about running a fundraising process and creating urgency, the Boulder Colorado startup scene. advantages of raising from a smaller VC fund, and more. We also talk about how cold email can work really well when you've done the proper investor research and targeting, and we go through the exact Subject Line and Email of the cold email that landed his lead investor. Tetra Insights most recently raised a $5 million round of Series A funding led by Access Venture Partners with participation from Next Frontier Capital and Active Capital. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com.

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