Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Steve Gutentag, CEO of Thirty Madison which is rebuilding the healthcare experience for the modern consumer, starting with the brand Keeps.com (consultations and treatment for hair loss). The Company raised a $15 million Series A led by Maveron and Northzone Ventures along with ERA, Two River Capital, Greycroft, First Round Capital, Steadfast Venture Capital and others. In this episode, Steve talks about applying the direct-to-consumer model to disrupt and improve the healthcare industry, raising capital with a product MVP + vision + plan, how getting a term sheet is a "forcing function" for moving investor discussions along, whether to talk to VCs in between rounds, and much more.

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