From Idea to TV Show: Creating a Niche Business in the Wedding Industry with Daisy Amodio
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What is the main topic discussed in this episode?
Welcome to In the Making, the podcast where entrepreneurial journeys, creative insights and candid conversations come together. I'm Lauren, a luxury wedding planner and mentor and business owner with over eight years in the wedding and events industry. Each week I'll be sharing honest advice on building and scaling a creative business, pulling back the curtain on what it really takes to thrive in the wedding and events world, and bringing you inspiring stories from industry experts and fellow creatives. So whether you're here to learn, grow or just feel inspired, you're in the right place. Hi guys, welcome back to another episode of In the Making podcast. Today we have a guest episode and the lovely Daisy Amodio, who I'm just so excited to have this conversation because it's so niche what she does and I think the journey is going to be fascinating.
But first of all, welcome to the podcast and thanks for being here. Yeah, thanks for having me. Um, I am so excited to just talk about this very, very niche side of the industry that you've kind of entered into. Um let's start off with our audience. They may or may not know who you are and what you do. So do you want to just give a little intro into yourself and and your business? Yeah.
Okay, so yeah, 15 years ago I set up the first ever marriage proposal planning company. Which a lot of people thought was bonkers at the time and we can go into what happened. Um but yeah, roll on f almost fifteen years, we've done five and a half thousand marriage proposals. Very different budgets, all the way up to a million pounds. Which then which then launched my second business, which is Daisy Modio Events. We plan ultra high net worth, luxury, four day weddings abroad. Amazing.
Oh my God. I cannot wait. I have all the questions. All the questions. I'm excited
for it. I love talking about what I do, so
Let's w I mean we have to start at the beginning, right? Yeah. How What made you go, yes.
This is the idea. This is what I'm gonna do. Yeah, because I had a great job. I worked at Searchin' Sarch in advertising, we were doing TV, radio ads, like I really, really enjoyed it. Okay. And then what happened was my brother came to me and he was like, Daisy, I wanna propose to my girlfriend. I don't know how, where, when, and literally doesn't have a creative bone in his body. So I was like, Yes, I'm gonna do this. So I came up with this treasure hunt round London, went to all the like amazing places that she loved. Ended up at a roof uh top terrace, sun was setting, harpers was there. He proposed, she said yes, best moment ever. Afterwards I went um to get a glass of wine and I sat there and I Googled proposal planner, proposal planning, anything to do with proposals, and nothing came up.
And I just thought, surely I just haven't thought of something new. Like there's a planner for everything these days. Like surely this is not true. But then I did more research, there was nothing. I contacted five hundred men with a questionnaire, half of which I knew, and those people were like, Why would you quit your good j job for something up known? And the other people were like, why on earth would we spend money on getting down on one knee? Like, why what I'll just get down on one knee? Like it wasn't a thing. But in my gut, I knew that weddings were getting bigger, more creative, more personalized. And I was like, this is a big moment. Like it's the first time you've actually acknowledged like you want to spend the rest of your life with somebody.
The proposal's a big moment, and it's usually a guy to a girl. And it still is with even with the five and a half thousand we've done, I would say we've only really done twenty girls. Twenty girls to girls and only two girls to a man. On leap year. Lovely stuff. So yeah. Lovely stuff. Yeah. So really our target audience is men and they're all around the age of thirty. So we know exactly like who we're talking to. But yeah, everyone just was telling me it'd be an a really rubbish idea, apart from my mum. She is like She's been behind me the whole entire time, so yeah, I owe a lot to her.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–3:50
2
How did Daisy turn a personal proposal idea into the UK’s first proposal‑planning business?
3:50–8:16
3
What early research and market testing did she do to validate the niche?
8:16–14:57
4
How did the first TV show opportunity arise and what was the production process like?
14:57–21:30
5
How does Daisy market proposal planning services specifically to men?
21:30–23:57
6
Why didn’t the TV exposure translate into more sales for the business?
23:57–31:52
7
What strategies does she use to scale a creative, service‑based business and manage a growing team?
31:52–42:32
Speakers
1 identifiedMore from In The Making with Lauren Goodman
What I Learned From Season 3: Business Lessons from Creative Entrepreneurs & Wedding Industry Leaders
The Rise of Wedding Content Creators: Social Media, TikTok & Modern Weddings Explained
Ask me anything: Your Business Questions, Answered Honestly
Motherhood, Miscarriage & the Myth of Balance: Running a Business While Raising a Family with Holly from Wonderlust Events