The Rise of Wedding Content Creators: Social Media, TikTok & Modern Weddings Explained
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What is the main topic discussed in this episode?
Welcome to In the Making, the podcast where entrepreneurial journeys, creative insights and candid conversations come together. I'm Lauren, a luxury wedding planner and mentor and business owner with over eight years in the wedding and events industry. Each week I'll be sharing honest advice on building and scaling a creative business, pulling back the curtain on what it really takes to thrive in the wedding and events world, and bringing you inspiring stories from industry experts and fellow creatives. So whether you're here to learn, grow or just feel inspired, you're in the right place. Hi guys, welcome back to another episode of In the Making Podcast. Today we have a fabulous guest episode for you, and I'm really excited to have Melissa on the sofa with me today from MB Weddings and Events.
Melissa, welcome to the pod. Thank you so much for having me. I've been eyeing this one up for quite a while, so I'm glad to be here.
And just kind of actually just within the world. Yes. Yes. Um For our audience that don't know who you are and don't know what you do, do you want to just kind of give us a little intro into you and your business?
Yeah, of course. So I am Melissa and um I have a business called MB Weddings and Events. Um and I'm a wedding content creator. And yeah, just I'm three years in now. So things feel like I've been doing them for a long time, but also still feel very fresh. I'm in that kind of part and Yeah, just really kind of on developing the brand at the minute, growing it, scaling it, um and just yeah, kind of educating about it I guess as well. So yeah, really excited to chat to you about it today.
Yeah, absolutely. Thank you. So I think Obviously, I mean content is exploding and has been for obviously quite a few years now. But it I feel like it's really taken hold of the wedding industry. It has. Um, which is why I wanted to get you on and and to chat about it because it I mean it's not only is it for actually for weddings for couples, but also brands are kind of really needing to lean into content as well. And there's a bit of controversy in there too with the whole content versus like videographers kind of thing. So I just kind of wanted to tap into all the different facets of those conversations. Exactly. And and also like, you know, standards, because there's a lot of really good people out there, but there's also a lot of questionable people out there.
Yeah. And as a planner, when we're looking for content creators, I mean I feel like I'm seeing it all and being approached by Lots of interesting. Yeah.
Yeah. Brands. Um it's quite a busy space at the minute. It's very busy. And I think that's probably because the barrier to entry is quite low.
Very.
Um, you know, we're not having to invest in ten thousand pounds worth of equipment to even, you know, begin s obviously starting. So I think yeah, with the barrier being quite low, it's It definitely is allowing a lot more people in and I think it's very much about, you know, educating yourself and be you know, very disciplined, but I think without those kind of spaces where you can learn and and find out about them. I think yeah, you're right, the standard is very questionable at times. Yeah, definitely. And I think you have to be very careful, you know, and do your research.
For sure.
Um I'd actually really love to just start with kind of understanding first of all how you got into this space. Um I think that's a just a really good
place to kind of start with amazing yeah um well I actually started like I said three years ago now and um kind of would you know call myself one of the OGs as such you know very much started right at the beginning there was only sort of like a very m like two or three or four of us when I first started. Um so I kind of got in at the right time. Um I think people coming in now it's a lot harder for them to sort of find their way and find their path and obviously, you know, build a name. Whereas for me, it was great at the beginning, you know, I kind of came in had so much work, you know, I had work in abundance.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–4:15
2
What is a wedding content creator and how did Melissa get into the role?
4:15–17:47
3
How did a viral TikTok video launch Melissa’s wedding content business?
17:47–42:56
4
What is the official definition of a wedding content creator and how does it differ from photographers and videographers?
42:56–52:37
Speakers
1 identifiedMore from In The Making with Lauren Goodman
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Ask me anything: Your Business Questions, Answered Honestly
From Idea to TV Show: Creating a Niche Business in the Wedding Industry with Daisy Amodio
Motherhood, Miscarriage & the Myth of Balance: Running a Business While Raising a Family with Holly from Wonderlust Events