Edwin Noreña is a fourth-generation farmer and coffee innovator, leading Finca Campo Hermoso in Colombia. The farm is known for its experimental coffees, with Edwin himself developing a co-fermentation technique inspired by the craft beer industry. We caught him at MICE2026 to talk “co-fermented” vs “infused” coffee, as well as hops in coffee processing, and the complications that come with bringing co-ferments into the mainstream. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Campo Hermoso: https://www.instagram.com/campohermoso_coffeefarms/ CHAPTERS00:00 Introduction & Why Experimental Coffee is Trending 02:30 Campo Hermoso & The R&D Approach to Coffee 05:10 Co-Fermented vs Infused Coffee Explained 06:45 Multi-Stage Fermentation & Using Hops 10:40 Fermentation Science (Yeast, Anaerobic, Lactic) 12:00 Adding Value at Origin 14:00 Extreme Flavours & Market Trends 18:00 Quality vs Co-Fermented Coffee Debate 21:30 Consistency Challenges in Experimental Processing 25:30 Can Big Brands Scale Co-Fermented Coffee? 27:45 Future of Coffee Innovation 29:00 Final Thoughts & Where to Find Edwin’s Coffee Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at [email protected] for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/ Riverina Fresh: https://www.riverinafresh.com.au/ Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

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