This week Keegan sits down with GMC client Lee Brooks, a 44-year-old finance director from the Southeast of England, who joined GMC at the lowest entry point and completely turned his life around.In under a year, Lee has lost 15kg, gone self-employed, is hitting his best billing months on record, and has done the internal work to match the external changes. He came in dealing with a divorce, a new health diagnosis, and a deep belief that he simply wasn't good enough. He leaves this conversation as someone who barely recognises the man he used to be.They get into what it actually takes to make changes that stick, why implementation beats motivation every time, how working with GMC psychotherapist Jon Bell changed things for Lee in ways he didn't expect, and the three bits of advice he'd give to himself this time last year.If you've ever done the boom and bust thing, tried to go all in and ended up back at square one, this one's for you.Stay safe, look after yourselves, and don't eat and drink at the expense of how you want to look and feel.If today's episode resonated with you, here's how to find out if GMC is the right fit.Gay Man's Coaching is a premium coaching programme built specifically for gay men who want to transform their lives, not just their bodies. Our members lose weight, build muscle and get in the best shape of their lives. But the changes that mean the most go beyond the physical. Careers shift. Confidence grows. Relationships improve. The way they talk to themselves changes. It's a complete overhaul, done properly, with the right support around you.You get two dedicated coaches, a private community of like-minded men, weekly workshops, access to the GMC psychotherapist team and Keegan himself in your corner throughout.If you want to know more, the best first step is a conversation. No pressure, no hard sell. Just a good chat about where you're at and whether GMC can help.Email Keegan directly at [email protected] or reach out on Instagram. You can find Keegan on Instagram as @keeganhirst and GMC at @gaymanscoaching, or tap the link below to open a chat straight away.Chat with us here!

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