PR on a Budget for Authors with Saundra Dalton-Smith

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Previously titled “#256: PR on a Budget for Authors with Saundra Dalton-Smith” — renamed by the publisher on Aug 31, 2026

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Recorded29 Sep 2020

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Show notes

Welcome to this month's Expert Interview. This episode is an interview with Saundra Dalton-Smith, a Board-Certified internal medicine physician, speaker, and author. Today's topic is: PR on a Budget for Authors We are thrilled to have Saundra Dalton-Smith, an international wellness expert featured in numerous media outlets including Prevention, MSNBC, Women's Day, FOX, Fast Company, Psychology Today, and as a guest on Dr. Oz show. She is the author of numerous books including her new book Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including ground-breaking insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Shownotes: 01:51 - How she get started in Public Relation 08:20 - The mindset shift 12:!9 - Tips for marketing Evangelism on a budget 17:43 - Ways to convert your audience to leads 23:54 - How to effectively put a call to action 25:37 - Sandra talks about freebies 27:41 - Why do authors resist lead magnets 29:35 - In-depth course on how to be a publicist 32:12 - Success in the midst of the pandemic 36:07 - Advice for authors and writers 39:40 - Q&A 46:17 - Prayer 49:03 - Connect with Sandra Links mentioned in this episode: Free assessment: RestQuiz.com Be Your Own Publicist course: https://www.trainingauthors.com/publicist We hope this episode encourages and inspires you in promoting your books. We have a free gift for you. These are resources we have personally researched and compiled for our own book marketing efforts over the years and now want to share these resources with you. In this post, you will get access to 100+ places to promote Christian books. Just click the link to download the PDF version: http://www.trainingauthors.com/100-places-to-promote-christian-books/ This episode is sponsored by Christian Book Academy where we help you write, independently publish and market your books. We invite you to join our community of Kingdom Writers here: http://christianbookacademy.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.