In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact. Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one. What we cover: How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brand Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.We Are Ladies Who Launch! CHAPTERS00:00 Introduction04:57 Designing Brand DNA07:53 The Five Minute Morning12:49 The No-Hero Product Strategy18:26 Building Hype Around Brand & Product24:26 Scaling Profitably To $200M29:41 Multichannel Brand Building32:25 Creative A North Star38:31 Anti Advice And Comparison41:53 Work Identity Boundaries45:18 Mentors And Leadership Energy47:00 One Tip For Founders🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW AILAInstagram: https://www.instagram.com/ailamorin/MERIT Instagram: https://www.instagram.com/merit/MERIT TikTok: https://www.tiktok.com/@meritFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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