Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.In this episode, we cover:How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self fundedHow storytelling and brand identity became her edge in an oversaturated marketDo's and don'ts of launching a modern brand and managing the conflict that comes with itFabienne’s top tip for solo foundersIf you’re an aspiring founder looking to launch in the beauty space, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet The Mimétique Founder01:55 Dermatology Family Roots07:16 Going Back to University at 4013:03 From Lab Vials to Le Bon Marché15:38 The Challenges Of A Self Funded Launch 17:44 Building the Team 23:27 Designing the French Pharmacy Look27:00 Founder Dos and Donts33:06 Letting Go to Grow35:18 Fabienne’s Five Year Vision41:49 Rocket Round 47:46 Mentors And Dream Collaborations50:22 Wrap Up🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW FABIENNE Instagram: https://www.instagram.com/fabienne_sebaoun/Mimétique: https://www.instagram.com/mimetiqueskin/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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