In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Maths Mathisen, founder & CEO of an innovative app designed to promote loyalty for brands in the age of digital distraction and addiction.The HOLD app uses the power of gamification to help FMCG brands and retailers compete in the “war of attention” by rewarding users for putting down their devices and focusing on the things they decide are most important. An interesting way of engaging consumers for dis-engaging!Show Notes:1) #68: Mindful Marketing & Loyalty Insights from Scandinavia2) Maths Mathisen, founder & CEO, HOLD3) HOLD app

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