Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.Now two years old, I’m today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users – such as industry-leading ecommerce capabilities at its core.In this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.Show Notes:Yuu RewardsMark SageYuu To MeYuu To Me Ad#61: Yuu Rewards, Hong Kong's New Coalition ProgrammeTime Stamps:02:29 - Mark’s favorite loyalty program05:43 - The most significant change in recent months.09:40 - Yuu Rewards' technical evolution journey over time.19:35 - Using collectibles to engage consumers both online and offline33:20 - Mark's thoughts for future industry trends

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