This short summary explains how a better understanding of the psychology of human beings can help us design better loyalty programmes! Dr. Anil V. Pillai offers some interesting insights on what needs most people are seeking to satisfy when they join our programmes, and key factors to how successfully we deliver on that.This episode showcases key ideas that often get forgotten along the way when we design our loyalty journeys, often becoming increasingly complex to satisfy multiple business needs, rather than designing them as human beings prefer - with speed and simplicity in mind.For anyone interested in the neuroscience of either business or loyalty, listen to learn some key ideas to help engage your customers. Show Notes:1) Dr. Anil V. Pillai2) #102: The Science & Psychology of Human Engagement for Customer Loyalty

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