#311: Loyalty Leadership In a Crisis

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Recorded06 Dec 2022

Publisherfeeds.captivate.fm ↗

Handlerec:9287046

Show notes

Cécile Henry is the IBL Group Loyalty Manager. She manages their home country loyalty programme in Mauritius called Wiiv rewards. Wiiv Rewards is a multi-award winning loyalty programme, despite only being 3 years old, having launched in 2019. However, today’s show is not about the programme per se nor its awards, but it is about how Cécile and her team turned around an immediate crisis of technology provider insolvency, with less than 24 hours' notice. It is a remarkable insight into loyalty leadership, putting customers first, the power of communicating and customer service, and the courage to tackle such a crisis head-on.Show Notes:1) Wiiv Rewards2) IBL Group3) Cécile Henry, IBL Group Loyalty Manager

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