#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show)

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Recorded23 Jan 2023

Publisherfeeds.captivate.fm ↗

Handlerec:9287026

Show notes

Key insights from Brad McDonald - Epsilon’s Vice President of Loyalty Strategy, from his interview in December 2021.Tom Peace, from The Loyalty People, shares his thoughts on how these predictions have held up and what’s going to win through 2023. Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription based loyalty programmes.Hosted by Tom PeaceShow Notes:1) Brad McDonald, Vice President of Loyalty Strategy at Epsilon2) Epsilon3) #165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy4) Tom Peace5) The Loyalty People

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