⁠Today’s episode features an interview with a global brand for the first time ever based in Egypt.ExxonMobil⁠ Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, ⁠Sherif Fahmy⁠.As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market opportunity.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Show Notes:1) ⁠ExxonMobil⁠2) ⁠Sherif Fahmy**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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