With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this show will answer so many questions. Ros Netto has over a decade building and advising some of South Africa's top loyalty programmes and now she's delighting local consumers even more with the launch of South Africa's very first subscription programme in the restaurant/fast casual dining sector.Ros shares the exciting journey so far for the Kauai loyalty programme - it's just eight weeks old yet driving great success and learnings already. A truly inspiring success story - launched despite the additional challenges of Covid - both operationally and psychologically for consumers.Show Notes:1) Ros Netto: Customer, CRM & Loyalty Specialist at Real Foods Group2) Bond Brand Loyalty - 2019 Report 3) Real Foods Group4) Kauai Subscription Loyalty Programme

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related