Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
04 Feb 2025
Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities.CHAPTERS02:36 - The Three-Step System for Facebook Groups04:12 - Why Facebook Groups Thrive in 202506:03 - The Psychology Behind Online Communities07:27 - How to Start a Facebook Group with No Followers09:04 - Strategies to Grow a Facebook Group Organically10:15 - Using Ads to Scale Facebook Groups11:18 - Converting Group Members into Customers12:09 - The Power of Social Proof in Communities13:45 - Building an Email and SMS List from Your Group15:21 - Advanced Tactics for MonetizationConnect with Anisa & Natosha:milliondollarmom.orgIG - milliondollarmomsocietyAnisa IG - keepingupwiththecresposNatasha IG - Natasha_marie_mdmsPODCAST - Magnetize and Monetize Your MarketConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
How do you see Facebook groups in 2025?
I think that every platform has its place, right? Instagram, TikTok, you can make money on all of those things. But for our ideal clients, Facebook groups are really what has helped us grow in our business. And that's how we help other women as well.
What people want typically is not necessarily your product. They want access to you.
typically they want more of you and so the more that they can you know be able to connect with you and talk to you and get advice from you and think that that is in the long run going to serve people so much more in a world where we're all really disconnected my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life
Hello, and welcome back to another episode of Living the Red Life. Today, we're going to dive into the world of Facebook groups, building communities and monetizing them. And no, before you start thinking Facebook groups are dead, they're absolutely not. They're alive, kicking, and these guys are here to prove it.
They run the Million Dollar Moms Society, and they help moms build businesses, mostly through communities, Facebook groups. But I've been told it's not just for moms, so don't worry. Everyone can build a Facebook group. Guys, welcome to the show.
Thank you so much for having us. We appreciate it.
So if people don't know who you are, do you want to just start off with an intro and how you got into building groups and communities?
Yeah, absolutely. I'm Natasha Navarro, the co-founder of Million Dollar Mom Society. We actually met, this is my beautiful partner, NSA Crespo, and we only met online about eight months ago, which is kind of crazy. But we saw each other doing, you know, things, big things, and decided we wanted to come over and do a collaboration over competition. And
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