How Serena Built a Billion-Dollar Mindset
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Who is Serena Williams and what drives her success?
You may know who I'm sat with today. I just actually finished giving her a few tennis tips on the court behind us, and now we're going to chat a little about business and her career.
Glad to be here.
She's so strong. And she hits the ball so well with her ground stuff. And her hands are just unreal. The greatest of all time, Serena Williams. Serena Williams is a relentless, record-breaking, and iconic champion whose career reshaped the standards of greatness in global sports. Today, she brings that same vision to business through Serena Ventures, building companies and investing in founders who are shaping the future.
The power of belief, we talked about it.
You said it's very important. Yeah, listen, belief is important. And I think believing in yourself is important. It's great for other people to believe in you and pat you on the back. But at the end of the day, in particular as an athlete, in particular as an athlete in a solo sport, you really need that self-belief. But where do you get it from?
How have you had to evolve as a leader as you've gone into the entrepreneur side?
I was able to evolve as a leader in tennis. It is a start. Yeah, yeah. You know, and as I started to build other companies, I understood leadership. Leadership is so important. Leaders lead.
If someone's listening now as a, you know, female, male, as a founder, do you have some tips on like getting, you know, you work with a lot of early stage, right?
I think it's important to, you know, have...
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life Hello and welcome back. You may know who I'm sat with today. I just actually finished giving her a few tennis tips on the court behind us. And now we're going to chat a little about business and her career. I'm sat with Serena Williams, someone that I've always admired. I came from a sporting background and one of the greatest athletes of all time. So welcome.
How does self-belief influence performance in sports and business?
Glad to be here.
You know, greatest athlete of all time, I think, is a statement I've always said about you as one of the greatest athletes of all time. Whoa. OK. And I don't think I'm the first to say that, but you really are, you know, and you, you know, you and your sister, but you guys had the most amazing career. You inspired, you know, millions of people. Right. And you just got such an epic story behind it all, too. And, you know, I've watched the movie many times because I grew up with a family of pro athletes. And I think I became successful because of my parents just taught me I could do whatever I wanted to do and believed in myself. And I see so much of that in you and your dad, too. Right. So I'd love to start there.
Like the power of belief. We talked about it. Yeah. You said it's very important. Can you?
Yeah, listen, belief is important.
What leadership lessons has Serena learned from her tennis career?
And I think believing in yourself is important. It's great for other people to believe in you and pat you on the back. But at the end of the day, in particular as an athlete, in particular as an athlete in a solo sport, you really need that self-belief. But where do you get it from? I say I got it from my dad and my mom, obviously. My parents really instilled, you're good, you're going to be great, you're great, even down to having signs around and just positive affirmations telling us all the time how good we are.
Yeah, and there's one, you know, I don't know exactly how true to the core it is, but there's a moment in the movie, right, where, you know, right near the end, Will Smith, right, plays it, comes over and says, you're going to be the greatest of all time. Do you remember times where like, that's a bold statement to say to anyone as a kid, right? Do you remember being told that?
So we produced the movie, so everything, we wanted it to be very true. My sister actually said that. We thought it would be a better moment to have my dad say that in the movie.
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Chapters
7 chapters
1
Who is Serena Williams and what drives her success?
0:00–1:52
2
How does self-belief influence performance in sports and business?
1:52–2:41
3
What leadership lessons has Serena learned from her tennis career?
2:41–3:57
4
What hiring strategies does Serena recommend for entrepreneurs?
3:57–5:34
5
How does risk-taking contribute to entrepreneurial success?
5:34–8:37
6
What is the importance of investing in underrepresented founders?
8:37–12:19
7
How do athletic discipline and business acumen intersect?
12:19–14:15
Speakers
3 identifiedMore from Living The Red Life
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