How do you position your products so that you can make millions online? How do you build a signature brand that goes viral and gets you raving fans all over the internet? When you're as cool as Rudy the sun shines 24/7, and so he's coming to us today from behind his rose-tinted red lenses to tell us that it's all good, and there is hope for us too to crush it online with our own products and services – we just might need to up our brand identity game a little bit! Do you want to be Walmart water that sells for a few pennies? Or a more aspirational signature bottled brand of water that sells for 10X that amount? Why are people prepared to pay more for what is (arguably) the same product? Rudy is astutely making the case that your brand matters. So, what does your brand stand for?If you want in on the Matrix and a world where you sell your product or service online, being a part of the right online community matters. So how are you positioning your signature brand to find your tribe?When last did you Google yourself or ask your customers WHY they love your product? Have you assessed and critiqued your own online avatar and considered partnering with industry leaders (or even celebrities) to give your brand identity the boost that it needs? Building a signature brand – and creating real wealth online – has never been easy with Rudy's kickass advice for all internet entrepreneurs out there who are living the Red Life and looking to turn up the heat a bit. Please join us!"It's okay to suck because it's easier to get better." ~ Rudy MawerIn This Episode:How do the big brands get so much free advertising?What does your brand stand for? How can some brands get away with charging so much more? Understanding statusHow does your brand make someone feel?What is the perfect brand identity? The art of assessing your own avatar and online presenceWhat actionable steps are you taking to boost your business identity?Being ahead of the curve with the right brand identityConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

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“What did the council decide on item 42?” — answered with the speaker and the moment.