Why would you go 'all-in' on your personal brand when you're already a millionaire? Well, doesn't 100Xing your opportunities by staying connected to your tribe sound better than a 10X sales funnel side hustle? Jeff Fenster is the founder of the health food chain Everbowl and he's in conversation with Rudy Mawer in what is hands down one of THE BEST Red Life episodes to date! Learn from these two entrepreneurs at the very peak of their powers as they discuss how your personal brand allows you to teach, educate, and achieve a level of storytelling that ensures your community remains your biggest support network. Jeff's origin story illustrates what a shrewd salesman he naturally is, and he's here selling us on the power of vertical integration in your company as a fast and reliable way to expand. Seeing supply challenges that can be overcome by owning those parts of the business that you can then turn into your strength (and even outsource to competitors) is all expertly unpacked by Jeff and Rudy as they discuss the perfect balance between a digital and physical presence. Stop what you're doing now! Download this valuable episode and tune into some of the smartest business advice for aspiring entrepreneurs looking to grow their brands and their business. This episode of Living The Red Life perfectly articulates just what Rudy is offering us all, this side of Wonderland. "Brick and mortar companies think like brick and mortar. And digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence. Because I can attract and attach myself to anybody, anywhere, right now." ~ Jeff Fenster In This Episode:How Jeff built his vertical integration empire Understanding the successful integration of digital and physical presenceHow do you measure the ROI of creating an in-house brand experience?The value of the vertical integration franchise modelWhy do most restaurants fail? Understanding the power of brandingGoing 'all-in' on your personal brandAppreciating your tribe as your extended support groupHow your sphere of influence keeps you growing and winning You never know who you're talking to – keep making those friends in the Red LifeConnect with Jeff Fenster:Website - https://jefffenster.com/Instagram - Jeff Fenster (@fensterjeff) • Instagram photos and videosRelationship Bank Account (Jeff’s book) - Amazon.com: Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong SuccessConnect with Rudy...

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“What did the council decide on item 42?” — answered with the speaker and the moment.