Why It’s NOT Too Late to Start a Podcast w/Justin Colby
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What is the power of personal branding in coaching?
I can't tell you how many times people will come into my coaching and they'll say, man, you were the first person I started listening to on Apple. And I'm like, so when did that happen? They're like, six years ago. I was like, it took you six years to hire me as a coach. Six years. What I think people don't love about podcasts, which I'm trying to help people understand this. there's a longer tail to it. So I would just tell people, just as a piece of advice, follow the wave. You might feel like you're late. You might feel like it's already past you. Don't. The wave is still going, right? The money is still pouring into it. Donald Trump is getting on podcasts. It's working. It's happening.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
How can you monetize your podcast effectively?
Today, my friend Justin's joining us here in the office, and we're going to dive into the world of podcasting and monetizing and building a brand from podcasts. He has two of the top 10 podcasts in the world in his categories, and we're going to talk about how you're using that to grow a massive coaching community and brand behind it. So what's up? Welcome to the show.
I'm excited to be here. I already love the vibe of the studio. This is great, dude.
What is audience indoctrination and why is it important?
Yeah, it's like hidden gem on Miami Beach, right? You walk in this old building and then boom, this is it. That's literally what I was like.
I don't think I'm at the right building texting you. And then it is. And you're like, oh.
home yeah yeah everyone says that because uh actually off topic but the miami law is they can't change because it's all protected buildings right so it's like all super old school and then you walk into this like red explosion oh yeah that's good but let's dive into you so if people don't know who you are uh obviously a lot of people will but you've got a massive real estate background and we're here talking about podcasts and the coaching but you mind just doing a one minute overview
How can you sell without being salesy?
Yeah, so I've been around the entrepreneur space. I'd never had a W two job is kind of the fun part. I graduated UCLA. So I went and got the degree. Yeah, never used it. Total waste of money and time had some fun, but never used it went directly into sales at a college, which landed me into I went door to door sales, which best experience hardest.
It is right. Like sales as a kid is so great.
What is an effective call-to-action strategy?
Oh, man, I landed in Boston. Okay. during the winter going door to door i'm a california boy so it was it was challenging but that challenge led me to understand the art of salesmanship and persuasion and helping to deal with people which led me into real estate because i had an opportunity to build a brokerage yep and that happened in 2006 well when the world crumbled in 2007-8-9 i crumbled with it yep so i had to start over and i leaned more into not just uh retail real estate i leaned into real estate investing and just like all the shows that all of you guys are aware of that is what i've done for the last 18 years yeah so um From there, though, I started a podcast about 11 years ago called The Science of Flipping Podcasts. Shocker, I was flipping homes.
How do you warm up your audience for better engagement?
And what that led to was the creation of a brand. And that's what I just, I give a lot of credit, even though I didn't know what I was doing then, the podcast world specifically allowed me to create a brand now that, you know, little things, and you know this about me, but I launched a book at the beginning of this year and within, 14 days, 10 days, it hit number one bestseller on Amazon. Not because I bought the books. Because my brand and my following, I would post about it, and they would immediately, the day it came out, would go buy books. And those are the little things, and we'll go deeper, but that all started with the original podcast, which created a coaching company, which then recently created another podcast called The Entrepreneur DNA.
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Chapters
9 chapters
1
What is the power of personal branding in coaching?
0:00–0:54
2
How can you monetize your podcast effectively?
0:54–1:18
3
What is audience indoctrination and why is it important?
1:18–1:54
4
How can you sell without being salesy?
1:54–2:17
5
What is an effective call-to-action strategy?
2:17–3:04
6
How do you warm up your audience for better engagement?
3:04–4:05
7
How can automation tools like ChatGPT streamline your content?
4:05–4:23
8
Why is now the best time to start a podcast?
4:23–5:21
9
What networking opportunities does podcasting offer?
5:21–25:56
Speakers
2 identifiedMore from Living The Red Life
How Two Contractors Turned a Crazy Idea Into Big-Box Success
How Mario Lopez Built an Unstoppable Personal Brand
How Marcus Lemonis Builds Billion Dollar Businesses
Nutsa: From Small-Town Singer to 179 Countries
How a Pink Law Firm Built a Texas Empire
How a Real Estate Investor Achieved Financial Freedom at 23