In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite [00:40] Fortnite is free to play. [00:55] Freemium is a great way to entice people. [01:12] Acquire the volume first, then collect revenue. [01:30] You don’t have to be perfect right off the bat. [01:40] Adapt and add new things later. [02:08] Fortnite has taken elements from other games. [02:41] They use channel-based marketing. [03:55] Don’t forget to engage with your community. [04:25] Especially talk to the most popular people in your community. [04:49] There’s no such thing as bad press. [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof. [05:35] Fortnite allows cross-platform play. [06:10] When you allow for that, you allow for a bigger community. [06:16] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related