In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Brilliant Example of Conference Marketing [00:35] Drift is a chatbot company. [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference. [01:30] Check out what they are offering. [02:50] Neil no longer uses Intercom, because it is too expensive. [03:10] Meanwhile, Drift is being creative and trying something new. [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it. [04:55] Burning money to be a leader is worth it if you’re a big company like Drift. [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors. [05:55] That’s all for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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